Ice Cube To Headline Big3 Docuseries In Works From Jesse Collins Entertainment
26.04.2023 - 17:19
/ deadline.com
EXCLUSIVE: Ice Cube is teaming with Jesse Collins Entertainment on a sports docuseries revolving around his successful Big3 sports league. Ice Cube will star in and produce via his Cube Vision with Jesse Collins Entertainment.
The as-yet untitled series will take an unprecedented look at the making of one of the fastest growing new leagues in the United States, the Big3, as Ice Cube defies the NBA on its quest to become one of the biggest sports leagues in the world.
Described as Welcome to Wrexham and Cheer meets basketball, the series will be dual-narrative following Cube and the challenges of building a new basketball league from the ground up, as well as the journey of one of the Big3 teams, as they navigate the ups and downs of a grueling season in pursuit of a national championship. Big3’s widely covered $1.2 billion lawsuit against Qatari investors will also be covered in the series.
In January 2017, Ice Cube, along with entertainment executive Jeff Kwatinetz, announced the launch of the Big3 as a new, 3-on-3, half-court basketball league that would feature some of the best players to ever play the game. Cube and Kwatinetz had a shared vision of a player-centric league focused on entertainment and innovation. Among those innovations, they introduced the 4-point shot, with three 4-point circles beyond the 3-point line. Since then, the Big3 became the first professional sports league certified by the U.S. Chamber of Commerce as a Black-owned and operated business and the first league to have female coaches within a male sport.
The league has also empowered diverse executives and entrepreneurs to hold top roles at its sports teams and provides revenue share with players, being one of the few leagues to do so.
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