Hyundai Ties New Car to Marvel Characters, ‘Bachelorette’ Host and ‘SportsCenter’ in Disney Ad Pact (EXCLUSIVE)

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Brian Steinberg Senior TV EditorMadison Avenue has a lot to say about the current state of the TV industry — and more of it will need to be spoken in Spanish.Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their

Brian Steinberg Senior TV EditorNBC is working up a new play for the Super Bowl.Eager to generate millions of dollars in revenue from the Big Game, the Comcast-owned media conglomerate is talking to potential advertisers about a price tag of $6 million for a 30-second spot in the event, according to executives familiar with current negotiations, marking a new high-water mark in pricing for Super Bowl commercials. Super Bowl LVI is slated to be broadcast on Feb.

Though Gwen Stefani was covered in jewelry on her Tuesday (June 15) solo outing in Los Angeles, the one piece that caught everyone’s eye was the diamond on her left hand. Gwen, 51, sported some serious sparkle along with her sporty look (CLICK HERE TO SEE PICS), furthering speculation that she and Blake Shelton got married in secret.

Brian Steinberg Senior TV EditorCustomer-relationship management company Salesforce has struck an advertising pact that will have it become a sponsor of both Team USA and the 2028 Los Angeles Olympic and Paralympic Games, as well as an advertiser in NBCU’s coverage of the Olympics and Paralympics over the next seven years.As part of the agreement, Salesforce will provide proprietary technology to help create digital experiences for fans and athletes over that time period as the 2028 Games draw

Brian Steinberg Senior TV EditorMadison Avenue’s interest in digital ads, sports and new concepts tied to bolstering messages of diversity helped Disney close a fast-paced upfront that saw more than 40% of total dollars committed to the company go to streaming and interactive venues, the latest sign of how advertisers are working differently with some of the nation’s most traditional media companies.“We led with streaming this year.

Brian Steinberg Senior TV EditorAccelerating climate change and its far-flung effects have  fast become the most important story in the news cycle. But that isn’t always the stuff that gets talked about or tweeted — or the biggest ratings.Part of the issue? Shifts in the environment happen gradually over time, not usually in a violent, shocking moment that can be captured by cameras.

Brian Steinberg Senior TV EditorA new lineup of Saturday programming and a surge of post-pandemic spending by Madison Avenue helped the CW boost its volume of advertising commitments in TV’s annual “upfront” market, a sign that advertisers continue to make the medium a central part of their plans even as they are showing new interest in chasing viewers to new streaming venues.The network, jointly owned by ViacomCBS and AT&T’s WarnerMedia, has wrapped its upfront negotiations, according to a

Brian Steinberg Senior TV EditorCNN said it would bring legal analyst Jeffrey Toobin back to its roster of contributors after he was suspended from his main place of employment after exposing himself during a Zoom call with colleagues.“I hope to be a better person off camera as well as on camera,” Toobin told anchor Alisyn Camerota in one of the more bizarre segments CNN has broadcast in recent memory.

Brian Steinberg Senior TV EditorThis year’s upfront ad-sales session is shaping up to be one of the fastest in recent memory. But some TV companies are working to slow things down.At a time when advertisers appear willing to capitulate to significant pricing increases, they are still balking at demands from both Discovery and ViacomCBS, according to three media buying executives and other people familiar with the tone of these annual negotiations for commercial inventory between U.S.

Wolf Alice’s new album ‘Blue Weekend’ is currently 2021’s highest-rated album on Metacritic.The London band’s third studio album, their first since 2017’s ‘Visions Of A Life’, was released today (June 4), featuring the singles ‘How Can I Make It OK?’, ‘No Hard Feelings’, ‘The Last Man On Earth’ and ‘Smile’.‘Blue Weekend’ has been met with acclaim by music critics, and review aggregator Metacritic — which “distils the opinions of the most respected critics writing online and in print to a single

Brian Steinberg Senior TV EditorAt least three of the nation’s big media companies are writing deals in an upfront ad-sales market that is moving more rapidly than in years past.Disney, NBCUniversal and Fox have all begun to sell advance advertising commitments as part of TV’s annual upfront market, according to five people familiar with the pace of negotiations.

Brian Steinberg Senior TV EditorSavannah Guthrie and Hoda Kotb are, for many, a morning habit. NBC hopes the “Today” pair will soon become an afternoon or evening one for a different kind of viewer.Starting June 8, the duo will take the network’s nearly seven-decade-old “Today” show into new territory.