variety.com
09.06.2021 / 01:17
General Mills, Nestle Among 20 Big Advertisers Pledging to Spend More on Black-Owned Media
Brian Steinberg Senior TV EditorA coterie of 20 big advertisers — General Mills, L’Oreal and Nestle among them — has vowed to spend between 2% and 5% of their annual media budgets on Black-owned media outlets, part of a growing effort on Madison Avenue to raise ad dollars in support of multicultural media venues.The group of marketers, which also includes AARP, Mars, Pernod Ricard, Danone, DoorDash, Target and Tyson Foods, is working through GroupM, the large WPP media investment unit that