How Indie Distributor Vertical Went From “VOD Expert” To A Respected Theatrical Player
17.05.2024 - 19:55
/ deadline.com
If you’ve been keeping up with distribution news recently, there’s been one name you’ll have seen pop up again and again: Vertical.
Since the pandemic, the bottom has fallen out of the film business, with more quality indie packages hitting the marketplace than there are distributors willing to take them on. Stepping up, in the years since, to offer many of them a home, is this indie distributor, which appears to be in the midst of its biggest year yet.
Founded in 2012 by Rich Goldberg and Mitch Budin, Vertical comes from humble beginnings, according to partner Peter Jarowey, who notes that the team at one point operated out of “a literal broom closet.” Initially working to establish itself as a resource in securing ancillary revenue for indies, the company has of late has become a theatrical player in its own right. Aspiring from the beginning to be a purveyor of “commercial, high production value, cast-driven content,” Jarowey says, this year it is unfurling its biggest slate yet of starry theatrical product — titles including Chris Pine’s directorial debut Poolman, the Russell Crowe starrer The Exorcism from Miramax, and the 2023 Cannes opener Jeanne du Barry starring Johnny Depp.
Most recently, the company snagged the sci-fi thriller Elevation, starring Anthony Mackie and Morena Baccarin; Justin Kurzel’s true-crime thriller The Order, starring Jude Law; Scott Free’s thriller A Sacrifice with Eric Bana; and Susanna Fogel’s acclaimed Sundance pic Winner. But it took years of relationship building to get to the point where they’d be entrusted with films of this level of pedigree.
Before establishing itself in theatrical in a real way, Vertical built its business on its reputation as a “VOD expert,” a go-to “pivot”