Brian Steinberg Senior TV EditorHorizon Media, the independent media buying company, has acquired a controlling stake in First Tube, a company that specializes in a practice that has intrigued a growing number of advertisers: digital experiences.First Tube is one of a number of companies that works to give consumers a way to interact with concerts, gatherings and the like. The company has helped create a video hub centered around fitness for Anheuser-Busch InBev’s Michelob Ultra and helped launch a series of streamed musical performances for the GrubHub delivery service.“We are trying to anticipate consumer interest,” says Donald Williams, executive vice president and chief digital officer of Horizon Media, in an interview.Other advertising companies are also interested in these tactics are more consumers grow accustomed to experiencing live events in new ways, some of them via streaming video, or at times of their own choosing.
Horizon Media Plans to Test Comscore to Measure Local TV Audiences
23.06.2022 - 14:35 / variety.com
Brian Steinberg Senior TV EditorIndependent media-buying operation Horizon Media plans to test a local-TV audience measurement technology from Comscore, the latest big advertising or media entity to enlist a Nielsen rival for the purpose of counting TV viewers.Horizon plans to examine Comscore’s local TV solution to see if it could serve as a new benchmark for advertising transactions in 2023. Horizon in April said that it intended to commit “up to 15% of its deals” in the industry’s upfront market to be based on new measurement currencies that don’t rely on the sector’s longtime tabulator of audiences, Nielsen.
Horizon issued a request for information to various media companies in the fourth quarter of 2021, and said at the time that it expected to work “with media entities including Paramount, NBCUniversal, Warner Bros. Discovery, AMC Networks, as well as Allen Media Group and several other minority-owned and targeted companies, on collective solutions.” The media buyer, which works for clients including Berkshire Hathaway’s Geico and Anheuser-Busch InBev’s Corona, to conduct its assessment in two different phases.
The first will be a data analysis that will test the rigor, stability, and viability of Comscore data as an alternative local currency. The second will be conducted in the form of a live, in-market test in which Horizon will assess outcomes, or consumer reactions.“Horizon is looking to evaluate Comscore on various elements of the ‘currency’ process.
This will range from the efficacy of the planning data and tools to the stability and volatility of the data over time, as well as its usability within the buying process with Strata/Freewheel. We will also be assessing the ability to seamlessly onboard first
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Twilight’s Peter Facinelli and Fiancee Lily Anne Harrison’s Relationship Timeline
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Alex Wagner Wins MSNBC’s 9 P.M. Slot, Will Succeed Rachel Maddow
Brian Steinberg Senior TV EditorFor years, Lawrence O’Donnell had the tricky job of following Rachel Maddow on MSNBC. Now that task falls to Alex Wagner.Wagner, an MSNBC veteran who left the NBCUniversal-backed cable-news outlet in 2015 to try her hand at other pursuits, will seize the reins of the network’s all-important 9 p.m. hour four days a week — the first person given the job on a permanent basis since Maddow ceded most of the slot earlier this year.The new program, which will be named at a later date, will debut on August 16 and air Tuesdays through Fridays.
Peter Facinelli's Fiancee Lily Anne Harrison Is Pregnant with Their First Child Together!
Peter Facinelli is going to be a dad again!
Matt Dillon Lands Locarno Award; Channel 4 Order; DocFest International Competition Jury; James Bond Doc — Global Briefs
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TelevisaUnivision, VideoAmp Strike Pact to Help Advertisers Measure U.S. Hispanic Audiences
Brian Steinberg Senior TV EditorTelevisaUnivision is getting more entrenched in TV’s measurement wars.The Spanish-language media giant is teaming up with data company VideoAmp, one of a growing number of audience-measurement companies whose services are being tapped as TV networks mull alternatives to Nielsen, the industry’s de factor arbiter of audience size. Under terms of the pact, TelevisaUnivision will use VideoAmp’s data in a suite of advanced advertising solutions, giving advertisers a better sense of the viewers they are reaching and their responses to commercials.The company believes the agreement may help in its quest to draw a larger number of national advertisers to its client pool.
Kevin Costner on Harrison Ford Joining 'Yellowstone' Universe in '1923' (Exclusive)
Kevin Costner is ready for whatever Harrison Ford is bringing to the universe. The actor, who stars as John Dutton in the original series, spoke with ET’s Cassie DiLaura during the Paramount + U.K.
‘Yellowstone’ Origin Story Starring Harrison Ford & Helen Mirren Now Called ‘1923’
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Playing Roy Kent on Ted Lasso hasn’t just given Brett Goldstein the biggest success of his career, with an Emmy award and tons of acclaim to boot; the hot-tempered but bookish star-player-turned-coach role has given TV viewers one of the most indelible characters of our time. As a co-producer, writer and executive story editor on the show, Goldstein is a major part of its international success. His next project sees him re-teaming as EP and writer with Ted Lasso co-producer Bill Lawrence for Shrinking, another Apple TV+ series, about a grieving therapist played by Jason Segel, co-starring Harrison Ford.
Jack Wagner Confirms Harrison's Cause Of Death: 'Lost His Battle With Addiction'
As we’ve been reporting, soap opera star Jack Wagner’s son Harrison passed away last week. He was found dead in a parking lot in Los Angeles.
Harrison Wagner Cause of Death: 'He Ultimately Lost His Battle With Addiction,' Family Says
Harrison, who died at the age of 27. Along with the announcement of the Harrison Wagner Scholarship Fund the stars shared the cause of his death. “The Harrison Wagner Scholarship Fund was created by Jack Wagner and Kristina Wagner in honor of their son Harrison Wagner. Harrison was a bright, exuberant young man whose smile lit up any room he was in.
This is the Harrison Ford scene you didn’t see in ‘E.T.’
Raiders of the Lost Ark,” Ford had agreed to a cameo as Elliott’s school principal. Played by Henry Thomas, Elliott is the young boy who befriends E.T. before trying to help him get back home.In the deleted footage, Ford admonishes Elliott for freeing frogs in class.“Elliot is in the principal’s office after the frog incident,” Spielberg told Entertainment Weekly.
Matt James Says It Was ‘Frustrating To Watch’ His Season Of ‘The Bachelor’ After Becoming First Black Lead: ‘The Show Missed The Mark’
Matt James admits it was “frustrating” watching his season of “The Bachelor” as the show’s first Black lead in 2021.
Harrison Wagner’s Girlfriend Speaks Out Following Mysterious Passing -- As Cause Of Death Still ‘Needs Investigation’
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John Lennon wanted to 'beat' George Harrison after Yoko Ono insult
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Harrison Wagner’s On-Off Girlfriend Sophia Bui Pens Him a 'Love Letter' Following His Death
died earlier this week at age 27. The actress shared a lengthy message alongside a selfie of the pair on Instagram on Tuesday, just hours after the Los Angeles County Medical Examiner-Coroner confirmed Harrison died in a parking lot on Monday.«Here’s a love letter to babe. I’m so broken hearted. We had plans this Friday and you called to apologize.