Hoka Footing Bill For Theatrical Release Of ‘26.2 To Life,’ Doc About Runners Club Inside San Quentin Prison
14.08.2023 - 18:25
/ deadline.com
EXCLUSIVE: Performance footwear brand Hoka is providing traction for a new documentary filmed within California’s oldest state prison.
The company based in Goleta, California will fund the upcoming theatrical release of 26.2 to Life, according to an announcement today from Film Hālau, producer of the documentary. The film directed by Christine Yoo “goes behind the walls of California’s San Quentin State Prison, where three men sentenced to life in prison for murder undertake running a marathon on a quest for redemption and freedom — or something like it.”
26.2 to Life will arrive in theaters in New York, Los Angeles, San Francisco, Seattle, and Boston on September 22. It will also have a 72-hour virtual presentation nationwide, which audiences can experience between September 29 through October 1. According to a release, select screenings will feature a forward from lawyer, activist, and New York Times bestselling author of Just Mercy Bryan Stevenson, the founder and executive director of the Equal Justice Initiative, “a nonprofit that provides legal representation to prisoners who may have been wrongly convicted of crimes, poor prisoners without effective representation, and others who may have been denied a fair trial.”
Hoka , a maker of athletic shoes and apparel, has become one of the fastest growing companies of its kind. “Everything we do is rooted in optimism,” the company website notes. “Because every run is about more than just a run. It’s about finding oneself. Losing oneself.”
Those words could apply to the theme of the documentary. Hoka says beginning this year it will also be donating running shoes for San Quentin’s running club, the 1000 Mile Club.
“As a brand rooted in the belief that the power of