Geena Davis Reflects on Bentonville Film Festival’s Legacy Amid 10th Anniversary: ‘It Really Has Surpassed Our Expectations’
10.06.2024 - 17:43
/ variety.com
Jenelle Riley Deputy Awards and Features Editor Geena Davis hesitates to call herself a leader. The Oscar-winning actor and activist will accept Variety’s Creative Impact in Leadership Award at the Bentonville Film Festival June 10 recognizing her work advocating for marginalized voices. But she admits the title of the honor gives her pause.
“I don’t necessarily think of myself as a leader,” she says. “But then again, here I am, launching things left and right. I’m just thrilled to be in a position where I can try to do something about the issues I care so deeply about.” Davis is being modest.
In addition to her acting, producing and writing work, she’s been a tireless advocate for representation. In 2004, she launched the Geena Davis Institute on Gender in Media, a nonprofit organization that conducts research examining parity in film, TV and advertising. The organization has grown to become one of the most respected and reliable sources in compiling data and advocating for change.
And data is everything. When she first began the institute, Davis says people were genuinely not aware of the bias. It was particularly prevalent in children’s programming, as demonstrated by “The Smurfette Principle,” a term that describes the imbalance using the animated show “The Smurfs,” which featured one female character in a village of hundreds.
“It seemed like no one was recognizing how incredibly imbalanced gender representation was in entertainment,” she notes. “And it turned out it was unconscious, that people were absolutely not aware of this huge disparity. My theory was that if we could show this with data, the data would have an impact.
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