French Open Will Help Warner Bros. Discovery Broaden Sports Offer
11.06.2024 - 14:29
/ variety.com
Brian Steinberg Senior TV Editor Warner Bros. Discovery is suddenly seeing red — clay, that is — in its bid to build out its sports portfolio. A new ten-year pact for the U.S.
rights to televise the French Open valued at $650 million is seen as a means of offering a greater variety of sports to viewers across both the company’s linear cable networks and its streaming Max hub, according to the executive who oversees the company’s sports division. “Our strategy is really about premium sports on TNT,” says Luis Silberwasser, chairman and CEO of TNT Sports, during an interview. “We don’t try to do every sport and focus on quantity.
We are really focused on quality, and bringing our viewers, our fans, a premium sports experience and content that is different from what they can see on other channels or networks or companies.” Warner Bros. Discovery has worked in recent years to gain more sports heft. The company has added NHL games and NASCAR races, and, more recently, agreed to sublicense two CFP games from ESPN.
It remains to be seen if that strategy will help the company if it indeed loses rights to the NBA that it has enjoyed for three decades. The basketball league is poised to strike deals for a new contract for after the 2024-2025 season with Disney, Amazon and NBCUniversal, but people familiar with the matter say Warner, which has held NBA rights for about three decades, is hoping to convincer the league to consider a fourth package. Warner Bros.
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