As NBA Remains A Jump Ball, Warner Bros. Discovery Grabs French Open Tennis Rights In U.S.
07.06.2024 - 23:09
/ deadline.com
As intrigue continues to swirl about its future role as an NBA broadcaster, Warner Bros Discovery‘s Turner Sports has secured U.S. rights to the French Open tennis tournament.
The annual late-spring major, whose 2024 edition will wrap this weekend in Paris, is slated to be carried by WBD’s linear networks as well as its Max streaming flagship starting in 2025. The term of the rights deal is 10 years. A person familiar with the agreement confirmed the details to Deadline.
Financial terms were not disclosed.
NBCUniversal (NBC and Peacock) as well as the Tennis Channel currently air French Open matches in the U.S. WBD’s Eurosport has carried it in many international territories for years.
Variety had the first report of the deal.
Tennis in the U.S. is mostly controlled by ESPN, with the other three Grand Slams (Wimbledon, the U.S. Open and the Australian Open) airing on the Disney outlet.
As Max looks to start charging a premium for its sports tier and also take part in Venu, a planned joint venture with Fox and Disney, the French Open adds another property to the menu.
The tennis deal is the second rights pact of some note in recent weeks, following a sublicense of College Football Playoff games from ESPN starting this season. Formerly contested by just four teams, the playoff is expanding to 12 teams starting this year, with the larger field enabling ESPN to sell off early games while retaining the later rounds.
NBA rights, which will shift after the end of the 2024-25 season, have drawn intense interest from a number of players new and old, offering the latest proof of the value of sports rights in a disordered TV ecosystem. Disney/ESPN, Amazon and NBCUniversal have all secured a share of the high-profile league,