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16.01.2023 - 14:15 / deadline.com
There was a time when Fremantle was shorthand for the American Idol company. ABC’s iconic entertainment brand was undoubtedly a coveted calling card, but it also served to constrain perceptions of a company that harbored a grander vision.
Peter Bose, the preeminent Danish drama producer behind shows including Wallander, knows this better than most. He recalls a conversation he had with CAA in 2013 after telling his agent he wanted to sell his company, Miso Films, to Fremantle.
“Fremantle? Who is Fremantle within scripted?” came the reply. “We couldn’t actually argue, you know,” Bose remembers. A decade on, the acquisition of Miso was a brick in the foundations of Fremantle delivering more than 100 dramas last year.
Fremantle is now firmly established in the scripted game. It was the company that transformed Sir Kenneth Branagh into Boris Johnson for This England. Its Nordic noir hit Face to Face, made by Miso, was key to Viaplay’s international rollout. Fremantle even sold Neighbours to Amazon’s Freevee, proving that soaps are not parochial relics of linear TV.
The journey into scripted was a slow burn for many years, but things changed in 2021 when Fremantle lit the fuse on a dramatic spending spree. In less than two years, Fremantle has splurged €250M ($270M) — a figure we can disclose for the first time — on 11 companies, growing its fleet of roughly 40 labels by a third.
It scooped up arguably the most sought-after outfits in Ireland and Italy, landing the signatures of Normal People producer Element Pictures and Lux Vide, which makes Devils. The figure includes unscripted — when documentaries were seen as a chink in its armor, Fremantle slapped £38M ($46M) on the table for roughly half of 72 Films, the British
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