France’s Playtime Reveals Why It Made Sense To Join New European Studio Vuelta Group
06.07.2023 - 10:47
/ deadline.com
EXCLUSIVE: Deadline spoke to leading international sales firm Playtime about why it made sense to join new European film and TV studio Vuelta Group, which we revealed earlier this morning.
Paris-based Playtime, founded in 1997, is well known for handling leading European projects including Oscar winner Son Of Saul, Cannes winner 120 BPM and horror hit Goodnight Mommy. The firm, which handles the international rights to a library of more than 600 titles, has collaborated with filmmakers including Céline Sciamma, Jacques Audiard, François Ozon, Claire Denis, Olivier Assayas, Naomi Kawase and Nanni Moretti.
It was most recently at the Cannes Film Festival with Competition titles About Dry Grasses by Nuri Bilge Ceylan and Homecoming by Catherine Corsini. It is currently financing and pre-selling Monsieur Aznavour with Tahar Rahim.
In addition to its Paris office, the Playtime Group includes sales and financing companies Films Boutique in Berlin, Be For Films in Brussels and Film Constellation in London. It produces under the Playtime Production banner, and labels Constellation Production, Parallel 45, 27 Tribe and Elementary.
Playtime partner Sebastien Beffa will serve on the Vuelta management board. We sat down with company co-founder and co-CEO Nicolas Brigaud-Robert to discuss the move.
DEADLINE: Why did this move make sense for Playtime now?
NICOLAS BRIGAUD-ROBERT: We’ve been working on this for more than a year. There were times in that period when we didn’t have the right partners or the money wasn’t there, or we had the money but not the right partners, but this opportunity represented the perfect mix of both. The idea is to maintain our entrepreneurial spirits but to benefit from each other’s experience and clout