Brian Steinberg Senior TV EditorViacomCBS CEO Bob Bakish in early June predicted this year’s upfront ad-sales session would be “off the hook” for his company, and, in general, the media industry.
16.06.2021 - 23:25 / variety.com
Brian Steinberg Senior TV EditorFox saw increases in advance ad commitments for its primetime schedule and expanding digital venues as part of the industry’s annual “upfront” sales process, the latest of the nation’s big media companies to see robust activity as advertisers try to move forward as the coronavirus pandemic diminishes.The Fox Corporation unit saw advertising commitments rise across all areas of its portfolio, which includes the Fox broadcast network; Fox Sports and Fox News Media,
.Brian Steinberg Senior TV EditorViacomCBS CEO Bob Bakish in early June predicted this year’s upfront ad-sales session would be “off the hook” for his company, and, in general, the media industry.
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WarnerMedia announced Wednesday it’s completed all major ad agency negotiations, concluding “the most successful Upfront marketplace in the company’s history but giving no details.
Brian Steinberg Senior TV EditorWarnerMedia said it posted a solid upfront, but, like its rivals this year, offered little evidence of whether it had notched volume gains in a market where advertisers were forced to capitulate to significant hikes in the rates they pay to reach large groups of viewers.In a statement, the AT&T-owned company said it had completed “the most successful Upfront marketplace in the company’s history,” in terms of securing advance ad commitments.
Megan Fox's new movie definitely taught her some things about relationships.While the 35-year-old actress' relationship with Machine Gun Kelley is going strong, in her new movie,, she's trapped in a nightmare of a marriage.
ViacomCBS has wrapped its upfront negotiations seeing “historic demand” that was solid across the board and benefitted from the conglom’s broad portfolio strategy.
Brian Steinberg Senior TV EditorAdvertisers’ continuing interest in live sports helped ViacomCBS close its upfront sales process even as the company met resistance from Madison Avenue over the rate increases it sought to bolster its business.ViacomCBS has come to the end of its sales effort, according to a person familiar with the matter, notching noticeable growth in sports, particularly the NFL.
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Christopher Vourlias Bulgarian helmer Stephan Komandarev, whose critically acclaimed feature “Directions” played in Cannes’ Un Certain Regard sidebar, has wrapped production on the documentary feature “Life From Life,” the director announced this week during the Thessaloniki Documentary Festival.The film explores the hurdles facing organ transplant recipients in Bulgaria, once among Eastern Europe’s leaders in the medical procedure, but now ranking last on the continent for the number of
Big Brother stars Memphis Garrett and Christmas Abbott just announced some big news – they’re engaged!
Outside the house and very much in love! Big Brother’s Memphis Garrett and Christmas Abbott are engaged, Us Weekly can confirm.
Todd Spangler NY Digital EditorDavid Katz, executive VP of digital at Fox Sports, will leave the Fox Corp. division this fall after three years.Katz is departing to return to ThePostGame, the digital sports content and marketing agency he founded in 2007 and previously ran before joining Fox Sports in September 2018.
Brian Steinberg Senior TV EditorCherie Grzech, who has managed the operations of Fox News’ Washington bureau in recent years, will leave that operation and join NewsNation, the Nexstar Media start-up that has since its launch found the task of getting its footing in national news circles a challenging one.Grzech will join the network as its managing editor and vice president of news, reporting to Michael Corn, the former “Good Morning America” chief who is president of the operation.
Brian Steinberg Senior TV EditorMadison Avenue has a lot to say about the current state of the TV industry — and more of it will need to be spoken in Spanish.Univision, the Spanish-language broadcaster that is operating under new ownership, has secured double-digit percentage increases in advance advertising commitments for its next programming cycle, the latest traditional broadcaster to benefit from an unusually speedy “upfront” market, when TV companies try to sell the bulk of their
Machine Gun Kelly and Megan Fox have been dating for almost a year now after meeting at a movie set, and the pair hasn’t shied away from expressing their love in public ever since. Adding fuel to fire, now, new reports via ET suggest that their romance could take the next step and soon include a romantic proposal.
Machine Gun Kelly and Megan Fox's love just keeps getting stronger.A source tells ET that the two «are pretty inseparable» at this point, and are already planning their future together. Following their PDA-packed appearances at the Billboard Music Awards and iHeartRadio Music Awards last month, the lovebirds are currently gearing up for the release of the film that brought them together.
Fox Corp. has completed its upfront sales process, with CPM gains across its linear and digital portfolio in the range of 20%, according to a person familiar with the negotiations.
Brian Steinberg Senior TV EditorMadison Avenue’s interest in digital ads, sports and new concepts tied to bolstering messages of diversity helped Disney close a fast-paced upfront that saw more than 40% of total dollars committed to the company go to streaming and interactive venues, the latest sign of how advertisers are working differently with some of the nation’s most traditional media companies.“We led with streaming this year.