Sports Helps ViacomCBS Wrap Upfront Ad Sales

2021 Summer Olympics are almost here, and the competition will look a little different this year.

most diverse group of women to date, which includes a slew of plus-size catwalkers and a 57-year-old stunner.This year’s three cover stars are tennis great Naomi Osaka, Megan Thee Stallion (the first rapper to appear on the cover of the issue) and Leyna Bloom, the first trans woman to appear in the issue and on the cover.While past issues have featured bikini babes posing in exotic locales from Switzerland to China  — Kate Upton even once posed among penguins in Antarctica — the 2020 pandemic

Brian Steinberg Senior TV EditorAn increasing amount of what ESPN does isn’t going to be seen on good ol’ ESPN.“Sunday Night Baseball” has been a mainstay of the Disney sports network since the show’s launch in 1990, but on August 8, the program will air on ESPN’s corporate cousin, ABC. When ESPN this fall launches its first NHL season coverage in a decade and a half, a good chunk of the games will be made available for viewing by ESPN digital subscribers on Hulu.

Brian Steinberg Senior TV EditorViacomCBS and Charter Communications, one of the nation’s biggest cable distributors, have struck a new multi-year distribution agreement that calls for licensing ViacomCBS’ suite of streaming services as part of the deal.

LeBron James' son, LeBron «Bronny» James Jr., is following in his dad's footsteps. The 16-year-old basketball star became the youngest in his family to cover , and James said his son hasn't let him hear the end of it.The Space Jam: A New Legacystar appeared on where he talked about Bronny's major milestone.

Misha Green’s Lovecraft Country may have aired on HBO for only one season, but its impact on Emmy nominee Michael K. Williams will extend long beyond its short-lived run.

Members of England’s national soccer team are speaking out against racist abuse directed at three Black players after England’s loss to Italy in the European Championship finals Sunday night. Marcus Rashford, Jadon Sancho and Bukayo Saka helped carry the England team through the tournament, but they missed penalty shots in the final match against Italy, and have been the targets of a torrent of racist abuse online.

«Three lads who were brilliant all summer had the courage to step up & take a pen when the stakes were high. They deserve support & backing not the vile racist abuse they've had since last night.

steamy swimsuit issue, showed off a rainbow of plus-sized models, moms and entrepreneurs on the poolside catwalk at the luxury Mondrian Hotel on South Beach Saturday.Miami-based actress and model Saje Nicole stunned in a string bikini alongside 57-year-old model Kathy Jacobs, who describes herself on Instagram as the “oldest/shortest Sports Illustrated rookie ever.”Meanwhile, personal chef Chelsea Heath rocked a tan bikini and matching coverup as social media influencer Natalie Mariduena

Brian Steinberg Senior TV EditorViacomCBS CEO Bob Bakish in early June predicted this year’s upfront ad-sales session would be “off the hook” for his company, and, in general, the media industry.

Rawlins was one of its rookies for the annual Swimsuit Issue that hits newsstands July 19. Her backstory — not to mention her sizzling photos — catapulted the model into the national spotlight.“SI definitely gave me a platform I didn’t have before,” she said during her Post photo shoot at the The Sentry.

Sports Team have announced details of their third annual Margate bus trip – get all the info below.Every summer, the band take a minibus of fans down to the Kent seaside for a day-long gig.

A delicious treat! While attending the fifth day of the yearly Wimbledon tennis tournament, Duchess Kate got in on the fun, helping decorate and make strawberry desserts behind the scenes.

Brian Steinberg Senior TV EditorViacomCBS said it would unite the company’s domestic and international businesses under top executives, and assigned new duties to three of its senior operating executives that expands their influence across the media conglomerate.Chris McCarthy, president of the company’s linear entertainment-focused cable networks, becomes president and CEO of MTV Entertainment Group.

Brian Steinberg Senior TV EditorWarnerMedia said it posted a solid upfront, but, like its rivals this year, offered little evidence of whether it had notched volume gains in a market where advertisers were forced to capitulate to significant hikes in the rates they pay to reach large groups of viewers.In a statement, the AT&T-owned company said it had completed “the most successful Upfront marketplace in the company’s history,” in terms of securing advance ad commitments.

ViacomCBS has wrapped its upfront negotiations seeing “historic demand” that was solid across the board and benefitted from the conglom’s broad portfolio strategy.