Europe Sketches Film-TV Roadmap: Scale, Ambition, Co-Production, Investment, and Fashion
25.09.2023 - 08:17
/ variety.com
Beta Film’s Jan Mojto and Mario Gianani, at Italy’s Wildside at a first session turning on the consolidation of business models. Another panel broke down three European hits – Netflix’s “The Snow Girl” and animated pic franchise “Tadeo Jones,” both from Spain, and mega European co-production “The Three Musketeers: D’Artagnan,” led by France’s Pathé.
Below, eight takeaways: Size Matters 99% of companies in Europe’s AV sector are SMEs, but big companies account for 50% of the sector’s annual turnover observed Cristina Morales Puerta, Spain’s deputy general director for the management of the audiovisual. So does scale matter? Yes, said Antón: With the globalization of business Atresmedia can now grow outside its original advertising business, producing and distributing content, owning an SVOD platform, and selling outside Spain.
Partnering Abroad Local companies need to establish international alliances, such as Movistar Plus’s initial partnership with Beta Film, Corral said. “Scale matters,” Benito agrees: Morena’s partnership with Viacom “allows it to develop more product and have a clearer idea of clients,” she noted.
One way forward is international co-production, argued Corral, noting that Movistar Plus+ first, “Hierro,” was one of its biggest audience hits ever. Be Ambitious “Creating content for a larger than national market is not a question of science, it’s a question of ambition,” observed Beta’s Mojto, who explained that Beta had bought or bought into companies around Europe, choosing “right people means in who share the same ambition, and also act according.
He choose broadcast and streamer partners according to the same criteria, he added. “It’s all about ambition and ambition needs scale and global markets,”
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