Emmy FYC Events Experience Packed Houses as Stars and Writers Return, a Year After the Hollywood Strikes
27.05.2024 - 17:51
/ variety.com
Michael Schneider Variety Editor at Large A year after the Hollywood strikes turned Emmy campaigning into a bit of a muted endeavor, For Your Consideration events are back in a big way for 2024. The networks, studios and streamers have already launched a bevy of activations to celebrate their awards contenders, on top of the usual round of panels, with their stars back on stage front and center. What a difference a year makes.
In 2023, FYC events were forced to pivot when the Writers Guild strike got underway on May 2 — right as campaigning was kicking into high gear. In most cases, series stars didn’t feel comfortable continuing with events (and in many cases, even turned down interviews with the media, despite still being allowed). Then talent hit the picket lines for their own strike in mid-July, right after Emmy nominations were announced.
At that point, it was up to directors and artisans to promote their shows. “We definitely did a lot of jazz hands last year to kind of make people feel good,” one awards exec says of throwing events while navigating limitations. That’s not the case this time.
There are still plenty of challenges out there as the industry tries to return to a sense of normalcy, in an environment where no one has quite figured out the new normal. But in spite of all that — or perhaps because of all that — crowds are eagerly returning to celebrate their favorite shows. “I feel like everyone seems rejuvenated after last year,” says another awards exec.
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