Dragon’s Den Sara Davies: ‘My family all craft our Christmas presents - it saves money and it’s so personal’
19.11.2023 - 08:07
/ ok.co.uk
The founder of crafting emporium Crafter’s Companion back in 2005 – which she set up in her university bedroom – has made millions for Sara Davies and earned her a place on the prestigious Dragons’ Den panel. “Craft is my world. It’s my whole career,” she admits.
And as the festive season approaches, Sara, 39, says it’s a no-brainer to get crafty for Christmas, not just as a money saver but also to take time out of our busy lives to be creative. “It’s budget-friendly not to spend a fortune on elaborate decorations. Just make some! We can all get so caught up in buying, buying, buying, but a homemade gift means you’ve taken the time to create something your loved ones will remember,” she explains.
“We’re quite a nation of just going to the shops and buying something. People feel too busy to sit down and make, but I really want to bring that idea back into households.” This time of year has been especially busy for mum-of-two Sara, whose new book, Craft Your Year With Sara Davies: The Crafting Bible, has just been published. Every October she spends two weeks celebrating the successes of another year with her colleagues, and it’s also the time when her Crafter’s TV platform gets its biggest audience as customers get set for Christmas.
Every year is “bigger and better than ever”, she says. “I definitely do more crafting around Christmas time. I have the reputation as the ‘crafty one’ in the family and in my friendship group, so every year you’ll find me making cards with the kids.” Laughing, she reveals that crafting at Christmas with her children also reminds her of fun family times from her past.
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