Disney Working to Get Streaming Platforms on Technical Par With Netflix, Iger Says: ‘We Need to Be at Their Level’
05.03.2024 - 19:25
/ variety.com
Todd Spangler NY Digital Editor Disney CEO Bob Iger acknowledged that the company is behind Netflix in terms of technical capabilities — and that the Mouse House is in the process of catching up. “We need to be at their level” of technical capability, in order to reduce marketing expenses and cut churn rates, Iger said about Netflix, speaking Tuesday at the 2024 Morgan Stanley Technology, Media & Telecom Conference. Iger reiterated that Disney is on track to achieve profitability in the streaming business — which includes Disney+, Hulu and ESPN+ — by the fiscal quarter that ends September 2024.
But, he said, “It’s not just about profitability. It’s about turning [streaming] into a real growth engine for the company.” Long term, Hulu fits “very well” into Disney’s streaming plans, Iger commented, “even though we may not turn it into a global brand” (outside the U.S., the company distributes Hulu content under the Star brand). Hulu has “built a good brand” with “great content,” Iger said, calling out FX’s “The Bear” and “Shōgun.” Disney is in the midst of finalizing its buyout of NBCUniversal’s 33% stake in Hulu.
In November, Disney paid $8.61 billion to Comcast with the final price tag (which could be higher) to be based on an assessment of Hulu’s market value by each parties’ bankers. Iger also touched on the joint venture Disney, Fox Corp. and Warner Bros.
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.