Disney Restructuring Takes Shape With Dana Walden & Alan Bergman Taking Streaming Oversight, International Content Shakeup, ESPN & Entertainment Ties
09.02.2023 - 21:35
/ deadline.com
Disney Entertainment, the new division run by Dana Walden and Alan Bergman, will oversee the company’s main streaming services including Disney+ as details of the company strategic restructuring emerge.
Additionally, the TV and film unit will now share some back-end functions with ESPN and employees from Disney Media and Entertainment Distribution (DMED), the Bob Chapek-created unit previously run by Kareem Daniel, and International Content and Operations coming under Disney Entertainment and ESPN.
Rebecca Campbell, Chairman, International Content and Operations, is the most senior executive to leave the business as part of the changes, which CEO Bob Iger said would also include around 7,000 job losses. Campbell has been with the company since 1997 and has held various roles including at the local stations group, President of Disneyland Resort and EMEA boss.
From the TV and film perspective, the biggest news coming out of the shake-up is that Walden and Bergman will oversee the company’s global streaming business and manage all content decisions for Disney+ and Disney-controlled Hulu. Streaming was previously overseen by DMED’s Daniel with Michael Paull, who was previously President, Direct to Consumer, DMED, now reporting to Walden and Bergman.
The split in the middle of steaming oversight between Bergman and Walden will also apply to marketing, with Asad Ayaz continuing to oversee marketing for Bergman’s creative groups in addition to Disney+, working closely with the Hulu marketing team, and Shannon Ryan continuing to oversee marketing for Waldena’s creative groups in addition to Hulu, working closely with the Disney+ marketing team.
In a memo to staff, Bergman, Walden and ESPN’s Jimmy Pitaro addressed the fate of