Discovery Channel Boss Howard Lee Reveals New Programming Slate: More Blood, More Sweat and Many More Tears (EXCLUSIVE)
26.01.2024 - 20:53
/ variety.com
Michael Schneider Variety Editor at Large Discovery Channel’s hit franchises, like “Gold Rush” and “Deadliest Catch,” featured plenty of blood and sweat. But where were the tears? That’s something Howard Lee immediately began asking, upon taking control of the network at the end of 2022. After Lee was handed the keys to Discovery that December, “I spent my entire Christmas vacation devouring, scrutinizing, every single Discovery Channel show and familiarizing myself with it, like a fanboy.
And looking at, of course, the ratings for each one and the budgets.” As head of TLC, Lee helped grow the network to new heights thanks to blockbuster franchises like “90 Day Fiancé,” where emotion was his bread and butter. But after his crash course in Discovery fare, Lee felt that the flagship network could do a better job of creating programming that its audience found viscerally enthralling. “I do think that men have a lot of emotions as well,” says Lee, who is now president of Discovery Networks (which includes Discovery, Animal Planet, Science and Travel channels) and TLC.
“It is the one thing I do carry over from my DNA of TLC. I asked everybody if we were avoiding it. I think men have a lot of feelings.
And men cry. I’m not trying to make a sob story, but it’s OK to show that side of them and to reveal what happens if they fail. That’s what we’ve been recalibrating this entire year, the storytelling.” But that’s not the only emotion that Lee felt was missing from the Discovery recipe.
In aiming to grow the network’s audience, he’s also looking for more humor. “It still has to be incredibly entertaining — and fun,” he says. “I don’t know if a lot of people smile or laugh from the shows I was watching on Discovery Channel.