Discount supermarket that rivals Aldi and Lidl launches in UK today - and it's 60% cheaper
07.06.2022 - 18:57
/ dailyrecord.co.uk
Aldi and Lidl are in for some tough competition, as another European budget supermarket has officially launched in the UK today - and it claims to be up to 60% cheaper.
Online retailer Motatos has been dubbed the "Swedish Lidl" and it is set to rival the popular German discounted supermarkets in terms of affordability.
Founded in 2014, the company began trading in Sweden under the name Matsmart and it has since expanded into Denmark, Finland and Germany.
Today marks the companies official launch in the UK and, while it will be online only, Motatos promises UK shoppers "well-known products that would otherwise risk ending up in landfill". The company has also said that it manages to keep costs down by selling surplus food from wholesalers.
But with the cost of living crisis continuing, does Motatos really offer shoppers lower costs and products that you cannot get anywhere else? That's exactly what The Mirror set out to find out...
There isn’t a shortage of branded goods at Motatos, including household names like Heinz, Cadbury, Kellogg’s, Walkers and Typhoo.
The good news is, we did find some items that were 60% cheaper than other stores - but some turned out to be more expensive.
On the Motatos website, there are some items that you need to buy in bulk - and these tend to be the ones that offer the best value.
For example, it sells four bars of 160g Cadbury White Jelly Popping Candy chocolate for £2.40.
We spotted the same bars on the Asda website selling for two for £3, which means you would need to pay £6 to get four bars - an increase in price of around 60% compared to what you’d pay at Motatos.
The website was also cheapest for 500g of Kellogg’s Crunchy Nut 500g cereal, priced at £4.48 for two boxes, the equivalent of