Lidl shoppers urged to check labels for 'hidden' symbol before buying food
14.06.2022 - 14:31
/ manchestereveningnews.co.uk
Supermarket giant Lidl will be making a change that every shopper will notice. The retailer is adding a logo to its labels which people are being urged to look out for.
The discounter has launched the “Good To Give” trustmark which aims to diversify the donations being given to struggling families. Shoppers looking to donate to food banks can find the label on 30 different items across all Lidl stores in the UK.
The signage will highlight carefully selected long-life items that offer a greater variety of nutritional benefits. The products selected include tinned fruit, lentils, mackerel, noodles, and brown rice.
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Once picked up by a shopper, the item can then be dropped at food donation points located past the checkouts in Lidl stores, ready for the supermarket to deliver them to food banks. “Good To Give” was developed by Lidl in consultation with Neighbourly - a platform that connects surplus food with local good causes.
It comes after 87% of charities reported needing a greater range of food types to be donated to help those in need have a healthy, balanced diet. Over nine in ten charities believe that it will have a significant impact on their organisation and the communities that they serve, says the Mirror.
Ryan McDonnell, chief executive officer at Lidl GB, said: “At Lidl, we’re committed to making good food accessible to everyone and now, more than ever, it’s important that we stay true to this. We’ve been listening to feedback from our charity partners on how we can best support them at this time.
"Through these conversations it became clear we can play a leading role in helping those relying on