Brian Steinberg Senior TV EditorNielsen’s yardstick is coming up short once again.A new study by the nation’s big TV networks suggests Nielsen’s efforts to count viewers watching their favorite programs in so-called “out of home” venues like hotels, offices and bars, have been even less effective than previously thought, resulting in millions of dollars in lost advertising. Nielsen disclosed in December that a “software error” resulted in an undercounting of those out of home crowds starting in September of 2020.The result? Between Between April and the end of the 2021, the VAB says, Nielsen did not count “one and a half billion impressions” in 20 top events ranging from NBCUniversal’s Summer Olympics coverage to CBS’ “60 Minutes,” ABC’s “Grey’s Anatomy” and Fox’s “The Simpsons.” The result: “a $57 million loss in ad inventory,” the VAB said. The group believes the true total of advertising dollars lost during the period could be more than $350 million.
Conservative networks minimize insurrection on anniversary
07.01.2022 - 02:21 / abcnews.go.com
Donald Trump, aired video of a painting dog to illustrate a discussion about people maxing out on screen time.That slice of airtime was one of many television moments that unfolded on the first anniversary on the Jan. 6 insurrection, when a mob of Trump supporters violently swarmed the U.S.
Capitol in an effort to prevent the certification of President Joe Biden's election victory. But it served as a potent illustration of how conservative media often refuses to acknowledge the severity of what happened last year.The diverging approaches to coverage of the anniversary were clear from Thursday's earliest hours.The anniversary was the top story on the morning news shows.
Huddled against the cold, CNN “New Day” hosts John Berman and Brianna Keilar worked from an outdoor location overlooking the Capitol, while the events from a year earlier dominated discussion on MSNBC's “Morning Joe.”Yet between 6:20 and 9 a.m. on the agenda-setting “Fox & Friends” show, the anniversary was mentioned twice — once in a news headline package and another as an aside by host Brian Kilmeade to suggest Biden wanted to direct attention to topics that were less damaging to him.Instead, the show interviewed Lara Trump about how much time Biden spent in Delaware; spoke to a nurse fired for not being vaccinated against COVID-19; reported on the “credibility crisis” at the Centers for Disease Control and Prevention; brought on a former U.S.
Marine who had criticized Biden's Afghanistan pullout; gave Florida Gov. Ron DeSantis time to “step up” and announce distribution of COVID test kits; and featured commentator Charles Payne saying that “every time Biden opens his mouth ...
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