The hit Netflix series My Life with the Walter Boys is coming back for a second season, and now the book the show is based on is getting a sequel too, telling the next chapter of Jackie’s story.
11.06.2024 - 12:57 / variety.com
Brian Steinberg Senior TV Editor Comscore said it expanded a partnership with Anzu, a company that specializes in in-game advertising, in a pact the company expects to help advertisers measure videogame advertising with more granularity. Anzu nis known for its ability to create ad units for gaming audiences and place them inside premium titles.
The company is backed by WPP, Sony Innovation Fund, Emmis, NBCUniversal, Samsung Next, and PayPal Ventures and other investors, Anzu has run campaigns for clients including Samsung, PepsiCo, and Procter & Gamble. “We have a lot of interesting conversations going on in the gaming space,” says Steve Bagdasarian, chief commercial officer at Comscore, in an interview, adding: “We feel and have strongly felt that gaming is a totally underrepresented part of the ecosystem that is incredibly important.” When it comes to considering gaming platforms, he said, “you can’t look past it.” Total in-video game ad spending is predicted by Emarketer to reach $8.5 billion in 2024 and increase to more than $10 billion by 2026.
Advertisers are eager to test any number of new media platforms, but need measurement systems in place to give them feedback on how their investment performs. “Anzu’s selection of Comscore Campaign Ratings enables us to validate the reach of our audiences and showcase the incrementality of that reach against other channels on behalf of brands,” said Itamar Benedy, CEO and co-founder, Anzu, in a prepared statement.
The hit Netflix series My Life with the Walter Boys is coming back for a second season, and now the book the show is based on is getting a sequel too, telling the next chapter of Jackie’s story.
Brian Steinberg Senior TV Editor Al Michaels is going to have a voice in NBCUniversal‘s coverage of the Paris Olympics — but he perhaps won’t strike the tone that many might expect. The veteran sportscaster will deliver personalized recaps of the media company’s coverage, all of it tailored to fans’ specific interests. Each morning, NBC’s Peacock streaming hub will deliver a video summary of the last day of coverage, built out of clips and a high-quality AI re-creation of Michaels’ voice, which was trained using past appearances on NBC and matches his signature way of speaking.
Brian Steinberg Senior TV Editor Even Walter Cronkite might be overwhelmed. When the news program “CBS News 24/7” surfaces Wednesday morning on streaming venues, it may surprise the average information junkie. There’s no typical anchor behind a desk here.
Brian Steinberg Senior TV Editor Greg Gutfeld is going to get a workout during the Republican National Convention. The Fox News opinion host will hold forth in front of a live studio audience at 11 p.m. on each night of the RNC, slated to take place in Milwaukee from July 15 to July 18.
Brian Steinberg Senior TV Editor Disney is soaking up new commitments from advertisers in one of the driest “upfront” markets seen in recent years, and the company’s efforts to win those ad dollars from Madison Avenue have some rivals spitting out dust. In a bid to win overall commitments, Disney has been striking deals that call for significant “rollbacks” in the rates it charges to reach 1,000 viewers — a measure known as a CPM — on its Disney+ streaming hub, according to six people with knowledge of recent discussions in the industry’s “upfront” market. Each year during the upfront, U.S.
Halle Berry is going to be a part of the 2024 Paris Olympics! The acclaimed actress will reportedly carry the Olympic flame down the Croisette in Cannes, France, ahead of the Paris Games, per Page Six.The Academy Award-winning actress will keep the Olympic Flame tradition alive on Tuesday. The famed French Riviera boulevard will be temporarily closed as she makes her way through from 11 a.m. to 1 p.m.
Aberdeen's Highland Games have been cancelled on Sunday morning due to unexpected heavy rain overnight. The popular event was due to return to Hazlehead Park on Sunday, June 16, with around 10,000 people due to attend.
, and added some statement jewelry and oversized shades to the mix. I also couldn't resist picking up a printed skirt, a straw hat, and a beach-ready oversized bag, just in case those spontaneous vacay plans (that I totally haven't made yet!) come knocking.When it comes to my beach attire, I gravitate towards flowy silhouettes and lightweight fabrics—really anything that complements my .
Chace Crawford has some hot Gossip Girl goss! You know you love it!
Nicola Coughlan and Luke Newton, aka Penelope Featherington and Colin Bridgerton, have arrived at a special screening of Bridgerton season three part two on Wednesday (June 12) at the Odeon Luxe Leicester Square in London, England.
Forget dipping a toe — Joe Jonas is diving right back into the dating pool!
Matthew McConaughey and Camila Alves McConaughey are sharing their love and appreciation after 12 years of marriage. The fan-favorite celebrity couple is celebrating their anniversary with a sweet photo.
Ariana Grande‘s ex-husband Dalton Gomez has officially moved on!
An Antiques Roadshow guest was gobsmacked after an expert issued an eye-watering £10,000 valuation of his intricate gold watch - but followed it up with a warning. During a recent episode set at Windermere Jetty Museum in the Lake District, which featured host Fiona Bruce and the Antiques Roadshow experts, Richard Price took a closer look at a stunning gold watch.
Call Of Duty: Black Ops 6 has been revealed – you can watch it below.Today (June 9), Activision kicked off the Xbox Games Showcase 2024 with the campaign gameplay trailer for Black Ops 6. In the action-packed trailer, we get a healthy mix of gameplay and in-game cutscenes, as we gain more information about the game.Black Ops 6 will be set after the Cold War, instead taking place during the Gulf War.
Doom game is in our hands.During the Xbox Games Showcase 2024 (June 9), id Software unveiled a brand new Doom title in the form of Doom: The Dark Ages.As revealed via the game’s trailer, and the official Doom website, Doom: The Dark Ages will serve as a prequel to Doom‘s 2016 reboot and Doom Eternal. It will follow Doom Slayer’s origins in the Dark Ages as he becomes the demon-slaying hero we’ve all come to know and love.In the first age, in the first battle, when the shadows first lengthened, one stood…Announcing DOOM: The Dark AgesLaunching 2025.
David Duchovny recalled his brief tenure on Sex and the City and working with franchise star Sarah Jessica Parker.
Jennifer Maas TV Business Writer Warner Bros. Games has dropped the first trailer for its next video game in the Wizarding World universe: “Harry Potter: Quidditch Champions.” The studio released the footage out of Summer Game Fest on Friday, where it also revealed the launch date for the followup to the massively successful “Hogwarts Legacy” will release on Sept. 3.
Famous horror film and TV studio Blumhouse, which has released a slew of cult hits such as Paranormal Activity, The Black Phone, M3GAN and Five Nights at Freddy’s, is finally ready to stake its claim in the video game space after the studio’s announcement of its new games division last year.
Brian Steinberg Senior TV Editor Warner Bros. Discovery’s bid to stay in the business of basketball is anything but a slam dunk. The media company has signaled in recent days to the NBA that it would like to discuss the prospect of carving out a small package of game rights to go alongside those already negotiated with Disney, Amazon and NBCUniversal, according to people familiar with the talks.