Unstable season two is on the way!
09.05.2024 - 13:23 / variety.com
Todd Spangler NY Digital Editor Podcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023, with overall spending increasing 5% to $1.93 billion, according to a new report. The tepid growth in podcast ad spending last year came amid a “challenging advertising climate” that disproportionately affected mid-tier companies, according to research conducted by PwC for the Interactive Advertising Bureau (IAB).
The 2023 revenue number was well off the previous forecast. Still, there’s optimism for a bounce-back. In 2024, the U.S.
podcast ad market is projected to return to double-digit growth, increasing 12% to $2.16 billion, per the PwC/IAB study. Further developments in programmatic ad buying, along with new revenue streams from video and live events, are expected to help drive growth. In 2023, amid the spending slowdown, comedy podcasts — led by Joe Rogan, who had the No.
1 podcast on Spotify the last three years — gained market share, overtaking sports as the biggest content genre by spending. Comedy represented 17% of U.S. podcast ad revenue (up from 14% in 2022), followed by sports at 13% (down from 15% in 2022).
The next biggest genres were news (12%), society and culture (11%), and true crime (6%). Holding 3% share each were TV and film; business; health and fitness; and history. More than a quarter of podcasting ad revenue in 2023 by industry segment was in the “other” category, such as government, nonprofit, pets and home.
Unstable season two is on the way!
Ed Meza @edmezavar Writer, director and actress Toni Kalem (“The Sopranos“) is adapting Lore Segal’s internationally acclaimed 1964 semi-autobiographical novel “Other People’s Houses,” about a Jewish child refugee who finds asylum in Britain via the Kindertransport rescue effort. The story follows a 10-year-old Jewish girl from Vienna who is sent to England as part of the 1938 children’s transport that followed Nazi Germany’s annexation of Austria. She spends the next several years living in wildly disparate households, from wealthy families to modest working-class folks, an experience that presents her with stark impressions of England’s class system.
Diet Coke drinkers have been issued a warning about the effects the popular beverage can have on the body after just one hour of consuming it.
Movies and movie channels are driving viewing on FAST services, a packed room at the Cannes Marché du Film heard today. Owners of movie libraries and IP stand to generate significant revenue from free streaming as the sector booms, the boss of Pluto TV, one of the leaders in the field told the Cannes audience.
Nikki Glaser received a standing ovation after appearing on The Greatest Roast of All Time: Tom Brady and is now sharing more insight into her observations of the event.
Beauty buffs are ditching their expensive creams for a £9 buy from Amazon that is said to be 'extremely effective' at tightening and slimming the jaw. Those who have the pain-free non-invasive tool insist 'you can see the difference' after a few days of use.
Todd Spangler NY Digital Editor Disney CEO Bob Iger said that as the traditional pay-TV universe continues to shrink, the company is cutting its investment in content for linear TV networks while also amortizing that expenditure across streaming platforms. The strategy is “to reduce pretty dramatically our investment in content specifically aimed in those traditional networks,” Iger said Wednesday at MoffettNathanson’s 2024 Media, Internet and Communications Conference in New York.
Todd Spangler NY Digital Editor CAA has turned to technology vendor Veritone to help build and operate the talent agency’s early-stage database housing replicas of its clients’ digital likenesses. In September 2023, CAA launched The CAA Vault, an in-house service based in Burbank, Calif., that can scan, capture and securely store clients’ digital likenesses (face and body) and voice. The point is to give talent ownership, control and permission over their digital identities to address issues of consent, credit and compensation related to AI usage.
Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. In a nod to the ever-evolving needs of gamers and their households, IKEA has proudly announced its latest collection: BRÄNNBOLL. Blending comfort, style and versatility, the new lineup boasts 20 distinct pieces designed to transform gaming setups into seamless extensions of home decor.
Nicholas White Hollywood’s support for Race to Erase MS kept rolling into its 31st year Friday at the Fairmont Century Plaza in Los Angeles, helping the Nancy Davis-led charity raise $1.5 million to multiple sclerosis research. The night’s headlining musical act, Natasha Bedingfield, played a medley of hers and others’ songs, including her 2000s-era hit “Unwritten,” which was recently given a new life in “Anyone but You,” and Bill Withers’ “Lean on Me,” which she sang alongside Davis and friends. Bedingfield was introduced by Casey Affleck.
Blake Shelton is being honored!
Todd Spangler NY Digital Editor Julie McNamara, one of Spotify‘s top podcast content execs, is leaving the company, Variety has confirmed. McNamara, who joined the company in 2021, most recently served as VP and global head of podcast studios. She oversaw Spotify Studios, which consolidated the Parcast and Gimlet groups producing original podcasts, as well as licensed podcast deals with partners including Joe Rogan, Alex Cooper (“Call Her Daddy”) and Emma Chamberlain.
Emily Longeretta For anyone who watches “The Way Home” knows that sometimes, it can get a little confusing with so many different time periods going on at once. That’s the case for the executive producers too. During an FYC panel for the hit Hallmark Channel series on May 8, the showrunners admitted that it takes a lot of work and research to keep everything straight.
Todd Spangler NY Digital Editor More than three decades after they co-starred in hit sitcom “Cheers,” Ted Danson and Woody Harrelson are getting back together — going into the audio booth for a new podcast from SiriusXM. “Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (Sometimes)” is set to premiere June 12, with new episodes releasing weekly on Wednesdays on all major podcast platforms.
Todd Spangler NY Digital Editor Jon Stewart is upping his output with Comedy Central to bring a weekly audio show to your earbuds. Stewart — after exiting “The Daily Show” in 2015 — rejoined the Comedy Central show as host on Mondays and as an executive producer this February.
Todd Spangler NY Digital Editor An Apple commercial for the new iPad Pro tablet showing an industrial press literally crushing a TV, musical instruments, books and more ignited an angry backlash among many in Hollywood and other creative industries. The ad, titled “Crush!”, shows an array of various objects — including a record player, a piano, a guitar, an old TV set, cameras, a typewriter, books, paint cans and a classic arcade game machine — getting compressed into (voila!) the new iPad Pro.
Leo Barraclough International Features Editor The Playmaker has signed with Neopol Film to handle international sales for their upcoming creature horror thriller, “Paws.” Featuring polar bear creature animatronics from the renowned studio behind “Star Wars” and “Jurassic World,” the film tells the story of a climate researcher stranded in the Arctic who must forge an unlikely alliance with a polar bear in order to survive. The project will feature a stellar international cast, yet to be announced.
look is an archival Givenchy gown that just so happened to fit her perfectly. Just supermodel things!Jenner explained that she came across the vintage dress while doing research for an outfit that would fit this year's “the Garden of Time” dress code.
Well, this is awkward!
Scientists have made a discovery that could help bring about new treatments for advanced breast cancer.