CNN Preps ‘5 Things’ Revival in Streaming Max Test
12.04.2024 - 15:17
/ variety.com
Brian Steinberg Senior TV Editor CNN anchor Kate Bolduan got an interesting new job in 2022 when she was named the anchor of “5 Things,” a quick-hit open-the-day summary of top stories that was made available for streaming audiences. Two years later, she appears poised to get it again. Bolduan will lead a test run of “5 Things” starting Monday on CNN Max, the live-streamed news service available on Max, the streaming venue backed by corporate parent Warner Bros.
Discovery. The program’s reappearance after a long absence marks the latest chapter in a concept that many at the news outlet seem to love, but just can’t figure out how to transform into a sustainable video franchise. CNN already operates a podcast and newsletter tied to the format.
CNN has reason to try “5 Things” anew. It was one of the more popular offerings made available on CNN+, an ambitious but short-lived subscription-based streaming service launched in 2022 in the weeks before CNN’s parent was sold to Discovery Communications by AT&T. CNN+ was viewed as a chance to broaden CNN’s link to upscale consumers with programs that focused on business, media and politics, among other topics.
The company invested a lot in hiring top personnel, including anchors Kasie Hunt, Audie Cornish and Chris Wallace, and well-known producers, including Jenn Suozzo, then the executive producer of NBC’s “NBC Nightly News.” But the bosses atop CNN’s new parent were cool to the idea, and scrapped CNN+ within days of completing the transaction. Executives weren’t convinced CNN needed to be operated separately from Max, and felt any subscribers to the news programming ought to be funneled into the larger service, The decision has cost CNN in many ways. The company had to pay out
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