Chip & Joanna Gaines’ Road From HGTV To HBO As ‘Fixer Upper’ Stars Switch Sides Post-WB/Discovery Merger
09.04.2022 - 05:05
/ deadline.com
In one of the most head-scratching reporting changes under the new Warner Bros. Discovery leadership, Chip and Joanna Gaines’ Magnolia Network has moved from the Discovery to the Warner Bros. side of the company under HBO and HBO Max Chief Content Officer Casey Bloys. Upon closer examination, the move, which could lead to a Magnolia-branded hub on HBO Max and the Gaines’ dipping their toe in scripted programming, is not that shocking. It just took the couple two mergers and three relationships to get there.
The Gaines’ Discovery journey began in July 2017 when the company announced that they had agreed to acquire Scripps, whose flagship network was HGTV, where the Gaines’ Fixer Upper was that network’s flagship show. It was supposed to be a very brief journey; less than two months later, the Gaines’ announced that they were ending Fixer Upper and leaving HGTV.
The duo’s strained relationship with Kathleen Finch was widely believed to have played a major part in their decision not to renew their HGTV contracts. Finch ran HGTV when Fixer Upper started and was overseeing the channel at the time of the Gaines’ exit in her role as Chief Programming, Content & Brand Officer for the Scripps networks.
Warner Bros Discovery Leadership Structure Is Set: Bigger Roles For JB Perrette, Kathleen Finch, Bruce Campbell
At the time, the Gaineses didn’t have a relationship with Discovery CEO David Zaslav but they soon developed one. As he learned that Fixer Upper, the biggest hit in the portfolio of networks he was buying, was coming to an end, “It sucked all the air out of my lungs,” he told the WSJ in 2018.
Zaslav traveled to the Gaines’ home in Waco, TX, where the couple’s sprawling lifestyle empire is based, to woo them back. It was a