China Box Office: ‘The Battle at Lake Changjin II’ Passes $200 Million on Third Day of Lunar New Year
03.02.2022 - 08:21
/ variety.com
Patrick Frater Asia Bureau Chief“The Battle at Lake Changjin II” passed the $200 million landmark at the China box office at midday local time on Thursday, the film’s third day of release. Data from Alibaba’s Beacon data tracking service showed the film lying comfortably on top of the mainland Chinese box office chart with RMB166 million (26.1 million) earned on the third morning of the Lunar New Year holidays.
That gave the film a running cumulative of RMB1.271 billion or fractionally more than $200 million, using an exchange rate where one US dollar is worth 6.35 Chinese Yuan (or Renminbi).The data from Beacon tallies with that of China Box Office’s Ent Group, which showed “Lake Changjin II” earning $100.1 million on its Tuesday (Feb. 1, 2022) opening day, followed by $84.5 million on Wednesday, for an adjusted two-day cumulative of $185 million.
In terms of market share, Beacon reports that “Lake Changjin II” enjoyed 44% of total theatrical revenues on Tuesday, and 45% on Wednesday. At midday on Thursday, the figure was 42%.The Ent Group data showed that that film played 142,000 sessions on Tuesday and that exhibitors expanded that to 156,000 sessions on Wednesday.
Exhibitors in China frequently use dynamic pricing and will increase ticket prices for premium sessions, premieres, weekends and key holidays. The Ent Group data shows that average prices for the Zhang Yimou and Zhang Mo-directed “Snipers” was as high as $14.79 on Wednesday and that seventh-placed Chinese animation “Dunk For Future” enjoyed average ticket prices of $17.79.
In contrast, “Lake Changjin” ticket prices averaged $9.02 on Tuesday and $9.97 on Wednesday. That its price point on Wednesday was below all other titles in the top ten may reflect the
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