Gemma Clare Collins (born 31 January 1981) is an English television personality and businesswoman. In 2011, she began appearing on the ITVBe reality series The Only Way Is Essex, and following further appearances on television, she became a contestant on the seventeenth series of Celebrity Big Brother and the eleventh series of Dancing on Ice.
In August 2019, she began starring in her own reality series, Gemma Collins: Diva Forever.
According to TV Blackbox, the decision to reboot the show was in response to the pandemic, with the network looking to commission a show that had proven to be a commercial success.
Television company Fremantle previously produced the series four times for Nine, but rights have now changed hands to Warner Brothers Australia.