Budget boozer which served £1.50 pints and hoped for 'success like Poundland'
20.08.2022 - 19:49
/ manchestereveningnews.co.uk
Pound stores transformed the British high street, and the launch of a budget chain of pubs hoped to replicate this success.
With the popularity of the likes of Poundbakery and PoundCafe, Pound Pubs could arguably be seen as the next logical step. The first Pound Pub launched to great success in Stockton-on-Tees in 2014, with the next one opening in Greater Manchester later the same year.
With its yellow and white branding and EasyJet style lettering, Pound Pubs looked every inch the no-frills option for the nation's pub goers. The first Greater Manchester Pound Pub opened on Market Street, Atherton.
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The pub chain's motto was "Get more round for your pound". And it was a promise that owner, Mike Wardell, kept by selling half pints of beer for £1 and a full pint for just 50p more.
The businessman had previously said : "If it is a success – like Poundland – we will roll it out to other sites." By July 2015, there were five Pound Pubs in the north of England, including Greater Manchester and Liverpool.
However, the opening of the Atherton pub wasn't without controversy. It attracted criticism from other pub owners who claimed it attracted "riff-raff" and questioned how it could sell beer so cheap.
According to a story in the Express, the pub was also branded "irresponsible" by drink campaigners. It also said angry neighbours claimed the pub was catering for drunks who had been seen "staggering around the streets" before lunchtime.
One concerned local was quoted as saying: "All this bar is doing is selling cheap alcohol early in the morning to vulnerable