There are even more stars getting ready to Scream.
29.05.2022 - 13:35 / deadline.com
More than 100 actors and public figures in the UK have put their name to an open letter calling for better onscreen representation of older women, to help fight “entrenched ageism” of the entertainment industry.
Among the signatories are Keeley Hawes, Lesley Manville, Richard E Grant, David Tennant, Zawe Ashton, Meera Syal and Juliet Stevenson.
In the letter, the Acting Your Age Campaign (AYAC) complains that women in the UK only have a “shelf life” on screen while their male colleagues have a “whole life”, and calls for “a parity pledge”, with equal representation in the UK between men and women over 45.
The letter states: “Ageism targeting women is an entrenched industry staple that is outdated, hathe Acting Your Age Campaign (AYAC) complains that women in the UK only have a “shelf life” on screen while their male colleagues have a “whole life”,rmful and neglects the millions of audience members who appreciate seeing women over 45 telling the stories of our lives.”
AYAC was founded four years ago by Nicky Clark and lays out recommendations including:
Broadcast networks’ fall lineups and schedules
New and returning series on broadcast, cable and streaming
Series that made it or didn’t make it in 2021-22
There are even more stars getting ready to Scream.
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Acting Your Age Campaign (AYAC), which was founded four years ago by Nicky Clark, is calling for equal representation in the UK between men and women aged over 45.Women in the UK only have a “shelf life” on screen while their male colleagues have a “whole life”, the letter claims while outlining the campaign’s wishes for a “parity pledge” to help tackle “entrenched” ageism in the entertainment industry.Juliet Stevenson, Meera Syal, David Tennant, Lesley Manville and Sanjeev Bhaskar are also among the letter’s 100+ signatories.“Today’s in-demand young actress is tomorrow’s unemployed middle-aged actress,” part of the letter reads. “We are fighting to ensure that our generation of excluded women is the last generation of excluded women.“Ageism targeting women is an entrenched industry staple that is outdated, harmful and neglects the millions of audience members who appreciate seeing women over 45 telling the stories of our lives.AYAC has laid out multiple recommendations for broadcast and production company commissioners, as well as for those working in news and current affairs.
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