"Bosomy Betsy": The classic drink Manchester invented and then forgot
03.04.2024 - 06:07
/ manchestereveningnews.co.uk
Most people know the story of Vimto and how was created in Manchester over 100-years ago. The vitamin tonic drink was created on Granby Row in 1908 by Blackburn born herbs, spices and medicines dealer, Noel Nichols, as a heath drink - and to cash in on the temperance movement.
But what is less widely recognised is that Tizer was also invented here as well. Its name is an abbreviation of 'appetizer', and was first released by Manchester drink innovators Fred and Tom Pickup in 1924.
Fred Pickup grew up in Heywood and attended St Michael's School in Bamford. At the turn of the 20th century, he went into business in Yorkshire starting Pickup's Mineral Waters. As the company expanded he returned to Manchester, and in 1924, he developed the formula for what would become Tizer.
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Originally sold as Pickup's Appetizer, the brothers started off selling the drink contained in stone jars from handcarts, which Fred himself trudged through the streets of Manchester. It soon became a children's favourite but the name was a bit of a tongue-twister with many kids shortening it to its last two syllables, 'Tizer', and the name stuck.
One of the unique aspects of Tizer, as well as its secretly kept formula, was in its design. The drink came in a glass bottle design known affectionally as 'Bosomy Betsy' thanks to its unique curves.
While sales of red fizzy pop drink continued to grow in mid-20th century, with profits of around £600,000 in 1961, by the early '70s these had significantly diminished. Following the death of the brothers, the firm was eventually sold to Scottish drinks company AG Barr for