‘Black Panther: Wakanda Forever’ Most Watched Marvel Premiere WW On Disney+, Samba TV Measures 2.1M U.S. Households
06.02.2023 - 23:55
/ deadline.com
Disney is calling their 5x Oscar nominated Black Panther: Wakanda Forever the most watched Marvel premiere ever on Disney+ on a global basis. Without supplying viewership figures, they’re claiming this based on hours streamed for the pic in its first five days. The Ryan Coogler-directed sequel, which has amassed $842.3M WW, dropped on Disney+ on Feb. 1 after an 83-day theatrical window.
Meanwhile, Samba TV, which measures viewership across a panel of 3M U.S. SmartTVs, says that the Live +4D household viewership was 2.1M.
That’s a notable number, 400% ahead of the same frame for Black Adam‘s 1.5M draw over its Live-4D on HBO Max, the same viewership as Disney/Marvel Studio’s Doctor Strange in the Multiverse of Madness, and just under that of Thor: Love and Thunder (2.2M).
Of the above movies, Black Panther: Wakanda Forever over-indexed by the highest margin among Black households (+44%), Hispanic households (+27%), and A20-24 Gen Z households (+9%).
The great takeaway in all of this: windows work. Juxtapose this to the theatrical day-and-date numbers of Disney’s Labor Day 2020 launch of Mulan (1.12M), Disney/Marvel’s Black Widow during July 2021 (1.1M weekend per Samba) and Jungle Cruise (777K) — granted, they were both available on an extra pay-tier on Disney+.
Said Cole Strain, VP of Measurement, Samba TV, “Just as it smashed box office records last year, Black Panther: Wakanda Forever made a splash in its debut on Disney+ as 2.1 million U.S. households streamed the much-anticipated sequel to the iconic film featuring a star-studded cast.”
“Black households were more likely to watch Black Panther: Wakanda Forever than other recent superhero franchises, including Batman, Doctor Strange in the Multiverse of Madness,