Award-winning Public Notice Portal hits a million users
06.06.2024 - 05:51
/ manchestereveningnews.co.uk
The local news media industry’s award-winning Public Notice Portal has hit the milestone of one million users, as new research shows that local news media remains the number one destination for public notices.
Designed to enhance local media’s coverage of public notices, the portal has seen steady growth in traffic as users seek out important information about planning, construction, transport links, roadworks, and licensing changes in their local area.
The portal, which hit the milestone of one million users on 31 May, also scooped Digital Initiative of the Year at the Regional Press Awards and has been nominated for the Best Digital Publishing Innovation award at the AOP Digital Publishing Awards which will be held this month.
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It is backed by News Media Association, the voice of national, regional and local news media organisations, and has been developed by the local news media industry – including Manchester Evening News publisher Reach PLC which built the website – with funding from the Google News Initiative.
New nationally representative research from OnePoll conducted for the NMA in March found that the Public Notice Portal is taking public notices to younger audiences. Usage of the portal is highest among the 25-34 age group (16 per cent) and 18-24s (10 per cent), compared to the UK average of seven per cent.
The survey also found that local news media in print and digital (41 per cent) remains the number one platform used by the UK public to view public notices, ahead of local authority websites (29 per cent), social media (28 per cent) and printed mailouts (26 per cent).
NMA chief executive Owen Meredith said: “Placing