As ‘Avatar: The Last Airbender’ Debuts To Strong Audience On Netflix, Creative Team Looks Ahead To Expanding Live-Action Adaptation
27.02.2024 - 20:24
/ deadline.com
The results are in, and Netflix‘s Avatar: The Last Airbender seems to be a hit.
The live action adaptation topped the streamer’s weekly English-language TV list with 21.2M views in its opening weekend. According to Netflix, it reached the Top 10 in 92 countries. It was edged out as most-watched title of the week by the Swedish natural disaster film The Abyss.
That’s a strong showing for the eight-episode series, which was another big swing for Netflix as it continues to dip its toes into anime-inspired content. In fact, Avatar managed to surpass One Piece in its debut weekend.
As with One Piece, Netflix was firing on all cylinders to launch the series, partnering with Serena Williams and even taking over the Las Vegas Sphere. So far, the Avatar global social campaign has reached 1.53B impressions, which is on par with both One Piece as well as Netflix’s hit series Wednesday. The main trailer alone has amassed 85M views to-date, while the #AvatarTheLastAirbender hashtag has generated 1B global views on TikTok in the past week.
Avatar marks Netflix’s second successful live-action anime adaptation, after a rocky start in the genre with its adaptation Shinichirō Watanabe‘s anime classic Cowboy Bebop. While die-hard fans of any animated series are likely to have a few things to say about their live-action counterparts, the streamer appears to be finding a groove when it comes to how to bring these stories to life on the small screen.
“We’re trying to make a show for the most viewers possible. That doesn’t mean that there’s anything we’re gonna leave behind from the animated series. There’s not more purposeful deviations in order to make it acceptable for a broader audience,” Avatar executive producer and director Jabbar
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.