‘Aquaman 2’, ‘Wonka’ & More Propel Christmas Week Box Office To $281M, +14% Over 2022
29.12.2023 - 19:41
/ deadline.com
Christmas Week rang in an estimated $281.4 million at the domestic box office, up 14% from the December 23-29 period a year ago ($246.4M), indicating that moviegoing remains healthy post-pandemic for a family-heavy yet diversified lineup of movies — this despite the lack of one big five-quad tentpole on marquees.
Warner Bros/DC’s Aquaman and the Lost Kingdom won the week with $58.3M, but Wonka wasn’t far behind with a second-week take of $53.1M.
Warner Bros’ Wonka for a third day in a row led all movies Thursday with $8M at 4,213 theaters, a great hold from Wednesday at -2%. Per iSpot, Warner Bros spent close to what it did on TV spots for Wonka as they did for Aquaman and the Lost Kingdom, $13M to $14M, in a household TV campaign that reached close to 1 billion impressions. The spots that grabbed the most impressions aired on ABC (13.7%), NBC (10.2%), TBS (6.5%), Fox (6.4%) and CBS (6.1%). Meanwhile, Wonka TV ads saw the most viewership on programs such as NFL games (13.30%), NBA games (6.6%), MLB postseason games (4.3%), NBC’s The Voice (3.2%) and ABC’s Good Morning America (2.7%).
Through 14 days, Wonka counts a stateside running total of $110.6M, which is 3% behind Disney’s Mary Poppins Returns at the same point in time. That pic finaled at $171.9M domestic.
Illumination and Universal’s Migration ranked second Thursday with $6.5M at 3,761 theaters, +4%, another great hold, bringing its week’s take to $37M. Meanwhile, Uni’s other animated movie, DreamWorks Animation’s Trolls Band Together, saw $4.4M at 2,225 venues for the Christmas week, taking its running total to $95.5M. Can it cross $100M?
Aquaman and the Lost Kingdom was third on Thursday with $5.77M, holding steady at -3% from Wednesday at 3,706 theaters.