Amid major backlash for BTS snub; Grammys 2021 records lowest rated viewership in Grammys history

After Scooter Braun’s recording agency signed a deal with South Korean popstars BTS, the former talent manager and his company’s roster of artists are reportedly benefiting from it! For the unversed, Scooter‘s Ithaca Holdings company just merged with BTS‘ management HYBE and his client list will become shareholders in the company.

Demi Lovato is back to bless our ears with her soulful vocals as her cathartic, triumphant seventh studio album Dancing with the Devil... the Art of Starting Over dropped yesterday, i.e.

The BTS company HYBE, formerly known as Big Hit Entertainment, is making massive money moves.

HYBE, the label behind K-pop group BTS, has acquired Scooter Braun's management and publishing company Ithica Holdings for $1 billion, the Wall Street Journal reports. The companies under Ithica's wing include SB Projects, which sports a roster of major pop musicians including Ariana Grande, Justin Bieber, J Balvin, and more.

In a bold expansion into the U.S. music landscape, South Korean entertainment company HYBE, formerly known as Big Hit Entertainment, aka the home of BTS, is acquiring Scooter Braun's Ithaca Holdings.

After months of deal speculation, Scooter Braun has sold his media company, Ithaca Holdings, to South Korea’s HYBE.

Demi Lovato and Ariana Grande have teamed up on new song ‘Met Him Last Night’ – listen to it below.Taken from Lovato’s new album ‘Dancing With The Devil… The Art Of Starting Over’ – out today (April 2) – the song marks the first time the two pop stars have collaborated with one another.“I’ve seen the devil, yeah, I met him last night/ One conversation, now he’s spendin’ the night/ I think I Iove him, though I know it ain’t right,” Lovato and Grande sing on the song’s chorus.Produced by

Shirley Halperin Executive Editor, MusicHYBE, the company known as Big Hit Entertainment which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects founder Scooter Braun.

While celebrities themselves may enjoy a huge fan following across the globe, most artists, be it actors or musicians, find inspiration and entertainment in other pop culture elements. You'd be surprised to know how many major celebs enjoy anime.

BTS, in the past few years, has become such a huge phenomenon that their fandom has become a unifying factor for everyone across the globe. The K-pop band has a massive fan base and among them are not only the regular folk but also some major Hollywood celebrities.

As the whole world is falling irrevocably in adoration with BTS, the popular South Korean boy group continues to stamp its mark in the music industry as a force to be reckoned with which is something truly remarkable to witness.

Demi Lovato has teased the release of a new collaboration with Ariana Grande, set to feature on her new album. 

Demi Lovato and Ariana Grande are teaming up for a new song!

Ariana Grande’s love life has been in the spotlight since she was just a teenager. As of Dec. 2020, Ariana is happily engaged to Dalton Gomez, a real estate agent who she was dating for one year before he popped the question. Before that, Ariana famously dated stars like Big Sean and Mac Miller, and was briefly engaged to Pete Davidson in 2018. Here’s a full history of her past relationships:

A song-theft lawsuit that accused Ariana Grande of ripping off an earlier song on her 2019 hit ‘7 Rings’ has been settled.Grande and her many co-writers on the 2019 track were sued last year by Josh Stone. He said Grande’s hit lifted elements of his song ‘You Need It, I Got It’.

Ross Golan This column by songwriter-producer Ross Golan — who has worked with Ariana Grande, Maroon 5, Celine Dion, Justin Bieber and many others and is also creator and host of the “And the Writer Is” podcast — calls for the Recording Academy to change the “33% rule” it uses to determine which contributors to an album receive an award. Variety welcomes suitable and responsible guest columns, to submit please email [email protected].

Grammy Awards broadcast has seen record-low ratings this year.7.89million viewers tuned in to watch the show on Sunday (March 14), which is less than half the number of people who watched the ceremony in 2020.According to figures provided by Nielsen, obtained by Variety, the 2021 Grammys drew a 1.9 rating among 18-49 year old adults.

direct to your inboxBTS fans have hit out at the Grammy awards after suggesting the boy band were 'snubbed'.The seven-strong member band made history by becoming the first K-pop act to be nominated in a major category at the 63rd annual ceremony.BTS' track Dynamite was up for best pop duo/group performance against Justin Bieber and Taylor Swift.But they ultimately lost out to Rain On Me by Lady Gaga and Ariana Grande.And the boy band's passionate "Army" fanbase were not happy and took to social

While initially scheduled to take place on January 31, the ongoing COVID-19 pandemic once again rained on everyone's parade with Grammys 2021 being shifted to a new date; today, i.e. March 15, IST.