Scooter Braun Sells Ithaca Holdings To South Korea’s HYBE, Home Of BTS, In $1 Billion Deal

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After Scooter Braun’s recording agency signed a deal with South Korean popstars BTS, the former talent manager and his company’s roster of artists are reportedly benefiting from it! For the unversed, Scooter‘s Ithaca Holdings company just merged with BTS‘ management HYBE and his client list will become shareholders in the company.

A new report revealed how Scooter Braun‘s roster of artists will be benefiting from the deal that he just made with BTS‘ management company.

merger between BTS’ label HYBE and Scooter Braun’s Ithaca Holdings, Braun’s SB Projects roster of clients — among them Justin Bieber, Ariana Grande, J Balvin and Demi Lovato — are set to become significant shareholders in a capital increase meant to fortify the bond between both companies, according to a Korean regulatory filing.A total of 863,209 new shares were issued, at $186 a share — a commitment of $50 million from the purchase price of which Braun divvied up slices to the acts and

The BTS company HYBE, formerly known as Big Hit Entertainment, is making massive money moves.

HYBE, the label behind K-pop group BTS, has acquired Scooter Braun's management and publishing company Ithica Holdings for $1 billion, the Wall Street Journal reports. The companies under Ithica's wing include SB Projects, which sports a roster of major pop musicians including Ariana Grande, Justin Bieber, J Balvin, and more.

In a bold expansion into the U.S. music landscape, South Korean entertainment company HYBE, formerly known as Big Hit Entertainment, aka the home of BTS, is acquiring Scooter Braun's Ithaca Holdings.