Amazon Music Launches ‘50 & Forever’ Hip-Hop Anniversary Campaign With Queen Latifah Film, J. Cole Exhibit, Dreamville Fest and Mary J. Blige Livestreams
30.03.2023 - 14:05
/ variety.com
Jem Aswad Senior Music Editor Amazon Music is paying tribute to hip-hop’s vast influence on music, culture, and society with “50 & Forever,” a program in celebration of hip-hop’s 50th anniversary, intended to honor the music’s legacy and champion the artists writing the next 50 years of its history. Created by Rotation — the hip-hop and R&B brand from Amazon Music — “50 & Forever” will include curated events, livestreams, playlists, original content, and new music, spanning Amazon Music, Twitch, Audible, Prime Video, and Amp. The celebration will feature some of the most important names in hip-hop, from hip-hop’s Golden Era through present day, including J.
Cole and Dreamville, Mary J. Blige, Queen Latifah, Jeezy, Busta Rhymes, Method Man, Jadakiss, DJ Drama, Jodeci, Free Marie, and Kenny Burns.
Many more events and featured artists will be announced throughout 2023. “This year, hip-hop fans around the world will come together to mark one of the culture’s most important milestones: the 50th anniversary of hip-hop,” said Tim Hinshaw, head of hip-hop and R&B for Amazon Music.
“More than music, hip-hop has broken barriers and redefined culture across fashion, sports, film, and social movements. From art to activism, hip-hop hasn’t just changed history, but is history, and ‘50 & Forever’ pays tribute to the indelible mark that hip-hop has made on the culture.” To kick off 50 & Forever, Amazon Music today released “Generational Queens,” the first in an ongoing series of short films that will be released throughout the year from Amazon Music.