who starred in the show as the hilarious Jack Donaghy, Vice President of East Coast Television and Microwave Oven Programming for General Electric.“According to [editor Doug] Abel, Alec turned to [Bernstein] and said that if he did that one more time, he was going to assault him. And he didn’t say it with a smile on his face,” writes Mike Roe in his new book, “The 30 Rock Book: Inside the Iconic Show, from Blerg to EGOT,” (Abrams Press), out Nov.