Aldi boss shares insider tips on how to get the best Specialbuys
27.04.2024 - 15:57
/ manchestereveningnews.co.uk
A top Aldi boss has shared her top tips for anyone who enjoys browsing through the supermarket's latest Specialbuys. From heated airers and air fryers to sell-out wooden toys, Aldi's famous middle aisle has developed a huge fan base with its customers.
Stretching across social media with dedicated community pages full of Aldi shoppers looking for the best deals, the store's Specialbuys are a hit with millions.
Aldi's Managing Director of Buying, Julie Ashfield, has shared insight into the method behind choosing the products that make shoppers go wild, and how to bag the best deal.
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"Our customers expect us to deliver top quality products for a fraction of the price of other retailers and our middle aisle has a reputation for providing just that," she said. "With a wide range of products from homeware and cookware to unique gifting and toys, our Specialbuys offer customers a one-stop-shop for any need and occasion."
How can people get the best of Aldi's Specialbuy ranges?
Each Thursday and Sunday new products arrive in the Specialbuy aisle of Aldi - located in the middle of the store. From must-have homeware to toys and beauty bargains, Aldi's Specialbuys can offer shoppers a range of affordable items.
These are however limited-edition deals and once they're gone, they're gone. Julie says: "To avoid missing out, a top tip is to sign up to the weekly newsletter to be one of the first to hear about new launches and returning best-sellers."
"Or, why not follow our dedicated Specialbuys Instagram account- @aldispecialbuysuk for a sneak peek into upcoming products?"
How does Aldi decide what to sell in the middle aisle?
"We look closely at