AI fakes are everywhere — how to spot them
23.10.2023 - 20:15
/ foxnews.com
Tom Hanks isn’t trying to sell you a dental plan. YouTuber MrBeast won’t give you an iPhone 15. CBS news host Gayle King isn’t recommending a weight-loss product.
I knew this stage of AI tomfoolery was coming, but it’s still surprising how fast it’s happening. Let’s take a closer look at how free and cheap tools are fueling fraud — and the signs to watch for. I write about the latest tech gear, security alerts and digital life hacks in my daily emails.
Join 600K+ who get the Current each day. It’s free! Over the past several months, a whole crop of fake AI celebrities has sprung up to trick people with false endorsements.
They look and talk exactly like trusted personalities, and they’re usually shilling brands you’ve never heard of. Worse, they’re almost impossible to stop.
Certain AI — including Stable Diffusion apps and some Nvidia tech — can easily mimic "big names" in the celebrity world. Unscrupulous brands, or outright scammers, have no problem taking advantage of this readily available new tech. Elon Musk, Barack Obama, Tom Brady, Beyonce — the list keeps going, and it’s not just about how celebrities look.
AI also excels at mimicking famous voices, which is how fans mistook songs by AI mixer Ghostwriter as new releases from Drake and The Weeknd. Feeling paranoid? Here’s what social media sites and even Google don’t want you to know: They do a lousy job vetting advertisers.
They’re focused on the cash, meaning scammers end up with the real results. If you want advice about a product or service, look at reviews or find an expert who’s well-versed and can prove it.
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