It’s hard to imagine a celebrity like Kanye West going broke, but it turns out he’s a lot closer to that reality than we ever imagined!
Adidas Terminated Its Relationship With Kanye West
25.10.2022 - 18:09 / glamour.com
, who now goes by Ye, after the rapper made a series of in an interview on Fox News and on social media. The sportswear giant was under growing pressure to cut ties with the Yeezy founder, whose incendiary comments have been condemned by high-profile figures.
On 21 October, Kering that Balenciaga—for whom Ye walked the spring/summer 2023 runway just three weeks ago—“has no longer any relationship nor any plans for future projects related to this artist.” Ye parted ways with Gap in . “Adidas does not tolerate anti-semitism and any other sort of hate speech,” a statement on the brand’s website reads. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.The company is ending production of all Yeezy branded products, and will stop all payments to the rapper and his companies with immediate effect.
Adidas estimates a “short-term negative impact of up to 250 million Euro (£217 million) on the company’s net income in 2022” as a result. This content can also be viewed on the site it from.On 24 October, Kanye West's ex-wife Kim Kardashian hate speech in a tweet, calling for an end to “terrible violence and hateful rhetoric” directed at the Jewish community. Her tweet made no reference to her former spouse, whose increasingly erratic behavior has frequently made headlines in recent months. This article first appeared on By Carrie WittmerBy Fiona WardBy Alice CaryBy Elizabeth LoganMore from GlamourSee More Stories© 2022 Condé Nast.
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Adidas confirms it is terminating its Kanye West partnership with immediate effect
As expected, Adidas yesterday formally cut its ties with Kanye West, announcing it was ending production of all the Yeezy branded products it has made via its partnership with the rapper.West’s relationships with some of his business partners in the fashion domain were already deteriorating before his recent spate of controversial and anti-semitic statements.Adidas, which has been working with West since 2013 – with the first trainers under the Adidas Yeezy brand being launched in 2015 – announced it was reviewing its long-standing partnership with the rapper earlier this month.The sportswear firm’s current deal with West was reportedly due to run through to 2026, but yesterday it confirmed it was terminating the partnership with immediate effect. This follows West’s recent claim in a controversial Drink Champs interview that “I can say antisemitic things and Adidas can’t drop me”.“Adidas does not tolerate antisemitism and any other sort of hate speech”, the company said in a statement.
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