Kanye West is at it again.
25.10.2022 - 15:17 / usmagazine.com
It’s over. Adidas has announced its decision to part ways with Kanye West in the wake of the rapper’s anti-Semitic remarks and other offensive comments.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement on Tuesday, October 25. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The statement continued: “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”
The athletic brand noted that more information about the decision will be made available during the company’s Q3 earnings announcement on November 9.
The severed relationship comes after Adidas revealed on October 6 that its partnership with the Chicago native, 45, was “under review,” per CNBC and Complex. “Adidas has always been about creativity, innovation and supporting athletes and artists to achieve their vision,” the memo read. “The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history. We are proud of our team that has worked tirelessly throughout our collaboration with Ye and the iconic products that were born from it. We also recognize that all successful partnerships are rooted in mutual respect and shared values.”
Adidas added: “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review. We will continue to co-manage the current product during this period.”
West publicly
Kanye West is at it again.
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As expected, Adidas yesterday formally cut its ties with Kanye West, announcing it was ending production of all the Yeezy branded products it has made via its partnership with the rapper.West’s relationships with some of his business partners in the fashion domain were already deteriorating before his recent spate of controversial and anti-semitic statements.Adidas, which has been working with West since 2013 – with the first trainers under the Adidas Yeezy brand being launched in 2015 – announced it was reviewing its long-standing partnership with the rapper earlier this month.The sportswear firm’s current deal with West was reportedly due to run through to 2026, but yesterday it confirmed it was terminating the partnership with immediate effect. This follows West’s recent claim in a controversial Drink Champs interview that “I can say antisemitic things and Adidas can’t drop me”.“Adidas does not tolerate antisemitism and any other sort of hate speech”, the company said in a statement.
Kanye West is no longer a billionaire.
In what may be the toughest blow, ego-wise, in the fallout from Kanye West’s antisemitic rants last week, Forbes announced today that the rapper is no longer on its glitzy list of the world’s billionaires. A chief cause for the change was Adidas ending its relationship today with Ye, as he is now known. He had been among the first hip-hop moguls to make the list.