ABC on Monday revealed its midseason lineup, which includes a new Tuesday night block featuring The Rookie and its spinoff The Rookie: Feds.
20.10.2022 - 01:27 / thewrap.com
At a panel of local station heads at NAB Show New York on Wednesday, Wertlieb was asked if the other broadcast networks will also can their in-house 10 p.m. programming if NBCU takes the plunge. “I expect they will and I hope they will,” he said, according to Deadline.
Hearst Television owns and operates 33 local television stations across the country.NBCUniversal Local chairman Valari Staab, who was also on the panel, confirmed that NBCU is actively considering the historic move. “The decision has not been made. We’re discussing a lot of things, obviously it’s our obligation to look forward and chart the course for the future,” she said on Wednesday.
“If we do it, we would need to put together a really solid schedule from 8 to 10 p.m. — 10 p.m. is the most streamed hour out there.”“Valari made a good point and it applies to all the networks,” Wertleib said.
“Take those resources and invest it in a really strong 8 to 10 block and the entire ecosystem improves.” Staab, per panel sponsor TVNewsCheck, said that an affiliate-programmed 10 p.m. newscast would “definitely look probably different than a traditional newscast, but it’s a huge opportunity for us across the board.” Chris Ripley, president-CEO of Sinclair Broadcast Group, said, “Net net, we would view it as a positive,” regarding affiliates controlling ad units in local produced segments. Ripley added, “Streaming has gutted the general entertainment and cable networks.
Literally gutted them,” but neither he nor Wertlieb are counting out broadcast networks yet. “The prognostication of the death of linear television has been going on for 40 years,” Wertlieb said. “Every year, we surprise the marketplace because the American public loves broadcast television.”Added
.ABC on Monday revealed its midseason lineup, which includes a new Tuesday night block featuring The Rookie and its spinoff The Rookie: Feds.
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The Rookie: Feds, the spinoff of the long-running police drama series, has scored a full season order at ABC.
Jordan Wertlieb predicted that ABC and CBS would follow suit if NBC decides to hand its 10 p.m. slot over to its local affiliates.
Say goodbye to the 10 p.m. hour of network-controlled broadcast television.
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