‘3 Body Problem’ Sneaks To No. 2 On Netflix TV Charts After Streaming Debut — How Might It Continue To Grow?
26.03.2024 - 19:45
/ deadline.com
Netflix wants 3 Body Problem to take over the world.
The series, from the creators of Game of Thrones, invaded the streamer’s Top 10 in second place for the week of March 18 to 24. Launching on March 21, 3 Body Problem managed 11M views in its first four days.
According to Netflix, 3 Body Problem reached the Top 10 in 93 countries. It was bested only by The Gentlemen, which tallied 11.7M views.
3 Body Problem is among a stretch of big-ticket launches for Netflix, which also included One Piece and Avatar: The Last Airbender. As of now, it is underperforming a bit compared to these series, which were approaching or surpassing 20M views in their first few days after launch.
One Piece tallied 19.3M views in its first full week (after about 18M in its premiere weekend) and quickly earning a second season. The Last Airbender debuted earlier this year, making it in Netflix’s Top 10 in 92 countries with more than 21M global views. That series was renewed for not one but two additional seasons.
No word yet on whether 3 Body Problem will get the same treatment, but it isn’t out of the question. It’ll be interesting to see how the series performs with a full week of availability under its belt, which Netflix is likely waiting to see as well.
Right now, Netflix’s priority is getting as many eyes on the launch as possible. At this point, the streamer is no stranger to massive global campaigns, and 3 Body Problem is getting exactly that. On Monday, Netflix launched a global event tied to a pivotal scene from Episode 5 — hoping that audiences had binged enough to understand the reference. And if they didn’t, it would certainly pique their interest.
In 28 countries, screens lit up with the ominous message “You Are Bugs.” No