Travis Kelce‘s barber has a lot to say!
16.05.2024 - 00:57 / deadline.com
YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.”
Viewers of YouTube videos, he said, “are not just audiences. They’re ride-or-die, can’t miss a moment fans.”
Mohan reprised a proposal he recently advanced in an op-ed in Deadline sister publication THR, urging Emmy voters and rulemakers to encourage the idea of creators winning Emmys. “Creators are drawing audiences on the big screen because they’re the new Hollywood,” Mohan said. “They have business strategies, writers’ rooms and production teams. They’re reimagining classic TV genres, from morning shows to sports commentary. And they’re inventing entirely new ones.”
As such, he added, “they deserve the same acclaim as other creative professionals.”
YouTube views in living room have grown 130% in the past three years, making it an ever-viable platform for marketers focused on the living room. Brandcast used to take place during the NewFronts, but YouTube shifted it into the main broadcast upfront week, this year also joined by Amazon and Netflix.
YouTube Chief Business Officer Mary Ellen Coe took the Brandcast stage to unveil new initiatives including an expansion of the company’s “creator takeovers” by advertisers in the YouTube Select category. YouTube Select is a vehicle established in recent years to enable blue-chip brands to be matched with top programming.
Coe noted an early trial of the takeovers was executed by DoorDash on the popular podcast New Heights, featuring NFL brothers Travis and Jason Kelce. Last season, which turned out to be Jason Kelce’s last in the league and also a breakout one for Travis Kelce in pop culture by virtue of his
Travis Kelce‘s barber has a lot to say!
Travis Kelce and Patrick Mahomes are meeting President Joe Biden again!
Over a year into Taylor Swift’s Eras tour, she has found ways to keep the show fresh and new for those who have been waiting since she opened in Phoenix, Arizona in March 2023 to see her. Since the tour began in the United States last year, Swift has released two rerecorded albums — Speak Now (Taylor’s Version) and 1989 (Taylor’s Version) in addition to a brand-new double album, The Tortured Poets Department.
Travis Kelce had to deal with the boo birds — and he wasn’t expecting it!
Don’t come for Kylie Kelce!
.Following tepid criticism of the speech on his podcast, the former NFL player says he's seen “a number of people” describe his wife, , as a “homemaker.” One internet troll, in particular, had a problem with Jason's stance that “not everybody has to be a homemaker if that's not what they want to do,” calling him “hypocritical” for not supporting the Kansas City Chiefs kicker.Jason and Kylie Kelce have been and share three young daughters. Aside from her roles as a wife and mother, she's a at Lower Merion High School and for nonprofits like and the .“I don't think of Kylie as a homemaker,” Kelce to the anonymous X.com user on May 27.
Harrison Butker is speaking out publicly for the first time since delivering his controversial graduation speech at Benedictine College earlier this month.
Taylor Swift doesn’t mess around when it comes to her safety! She takes it so seriously, in fact, she’s willing to shell out millions to protect not only herself but those around her from harm while on the road in Europe for The Eras Tour!
Gotta give credit where credit is due… because in this case, Patrick Mahomes says it’s all about him!!
Taylor Swift and Travis Kelce had so much fun on their little Italian getaway, they’re going to make it a regular thing!
Thousands of fans are campaigning to get Harrison Butker kicked off the Kansas City Chiefs after that sexist graduation speech!
Todd Spangler NY Digital Editor YouTube‘s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences. At its annual Brandcast event, held Wednesday during the TV biz’s upfronts week, YouTube drilled home massive scale. On average, viewers watch more than 1 billion hours of content on TV screens daily.
Benny Blanco, the renowned music producer and boyfriend of Selena Gomez, stepped into the limelight to promote his latest venture but offered listeners much more than just a glimpse into his culinary world.Blanco’s Open Wide: A Cookbook for Friends has already garnered attention for its inviting recipes and vibrant storytelling. However, his candid conversation with Howard Stern revealed the multifaceted personality behind the music hits and culinary delights.Throughout the two-hour interview, Blanco discussed a wide range of topics, from his humble beginnings in Virginia to his unexpected romantic encounters, notably with superstar Selena Gomez.Selena Gomez’s recent photo went viral after Justin and Hailey Bieber’s baby announcementDid Selena Gomez and Benny Blanco have a double date with Taylor Swift and Travis Kelce?Selena Gomez and Benny Blanco attend Grammys after party togetherHis recounting of his first date with Selena Gomez, filled with unexpected revelations and endearing anecdotes, painted a picture of a relationship built on genuine connection and mutual respect.
Travis Kelce and Niecy Nash aren’t just costars, they’re new besties!
Chris Pratt and Katherine Schwarzenegger are big fans of Usher. The 44-year-old Hollywood star revealed that his wife “knows every word” of Usher’s hit song ‘My Way’ and explained how he found out the singer is her “hall pass.”Katherine Schwarzenegger shades Met Gala with throwback photo of it when it was ‘chic and classy’Arnold Schwarzenegger reveals he’s recovering from surgeryChris Pratt and Katherine Schwarzenegger are under fire for demolishing historic Los Angeles home“I didn’t even know that until we were doing a little road trip and she started putting on Usher,” he said during his recent interview with Entertainment Tonight, admitting that he “can’t blame her” for knowing “every word” of the popular song.“And man, she knows every single word, so I guess Usher’s her hall pass.
Travis Kelce traveled to Paris to support Taylor Swift as the singer added songs from The Tortured Poets Department to the Eras Tour.
Taylor Swift made a ton of changes to her Eras Tour — including adding LOTS references to her beau Travis Kelce!
Bradley Cooper is soaking up the sunny weather.
Selena Gomez believes she’s with her forever person!
Becky G responds to rumors after a viral video of her on stage with Thalia, Carlos Ponce, and Alejandra Espinoza, appeared to show them arguing at the Latin American Music Awards. Seriously.