World Cup EP David Neal On Leading Fox Sports’ Decade-Long FIFA Partnership To Engage U.S. Audiences In Soccer
30.08.2023 - 15:21
/ deadline.com
The 2023 Women’s World Cup drew record viewership for Fox, despite challenging time zones and an early elimination for the U.S. team, ending with the most-watched non-USWNT final ever for English-language U.S. television.
The accomplishment capped a decade-long career milestone for executive producer David Neal, who has been dedicated to making soccer a mainstay in the U.S. since Fox acquired the English-language broadcasting rights from FIFA in 2011.
“I think that other than the U.S. players themselves, the person who deserves the most credit for the Women’s World Cup becoming a major event in this country is David Neal,” Michael Mulvihill, Fox’s president of insights and analytics, told Deadline while speaking about the challenges that the broadcaster faced this year with the Women’s World Cup. “He knows how to produce him in a way that makes it a cultural touchstone.”
Before joining Fox, Neal spent three decades producing live sports for NBC, including nine Olympics, four NBA Finals, two World Series and a Super Bowl pregame show. And over the past decade, Neal has largely contributed to the rise of interest in professional soccer in the Unites States. This year’s WWC numbers followed a record breaking audience for the 2022 World Cup final between Argentina and France.
And, of course, there’s the massive audience that tuned in to watch the USWNT take home the trophy in 2015 — which is still the number to beat, by the way, as its the most-watched soccer match in U.S. history.
The 2023 Women’s World Cup marked Neal’s last at Fox, as he steps down from his position just as U.S. interest in soccer is expected to peak with North America hosting the men’s tournament in 2026. The U.S. has also submitted a bid to host