With TCapri Tequila, Tiffany Capri Hainesworth Is Breaking Up the Boys’ Club
09.03.2023 - 22:57
/ glamour.com
As part of our new series—which spotlights —we're committed to giving female founders who own 51% or more of their business a platform. This not only allows them to introduce their brilliant products to a wide and potentially new audience, but it also helps you—the reader—discover really cool stuff. Like TCapri tequila, which was created by Tiffany Capri Haineswoth.
It's smooth, sippable, and has the distinction of being the first and only tequila created and owned by a Black woman. It might sound cliche, but behind many great inventions are near-death experiences. This was the case for Tiffany Capri Hainesworth, a Washington, D.C.-based analyst for the SEC who suffered a brain injury following a 2012 car accident. While dealing with its tremendous after-effects—including grand mal seizures—Hainesworth realized life's too short to not at least try to pursue your passion.
“I had given my entire life to the federal government," she says. "With everything that transpired, it made me say, ‘What do I want to do with the rest of my life?’.”The answer to that question, at first, was to tweak the recipe for her side business, “TCapri Gourmet Treats," which included booze-infused sweets like gummy bears. For obvious reasons, this took off immediately, and Hainesworth found herself on morning shows to promote her business.
But she still wanted to do more. As she tells it, she started to see the empty alcohol bottles in her recycling bin used for her recipes and said to herself, “I'm using so many people's liquor, I want my own.”From that moment, she began researching tequila, a favorite of hers, and what goes into regulating and creating a liquor brand. In 2018, she took multiple trips from D.C.