What’s Behind the Scary-Good Box Office Holds for ‘Smile’ and ‘Barbarian’?

Refresh for latest…: Warner Bros/New Line DC’s Black Adam in its second offshore frame saw a strong hold, down just 45%. It added $39M from 76 offshore markets to take the running international box office total to $139M for a global cume through Sunday of $250M.

Broadway box office held steady last week, with impressive attendance for recent arrivals Almost Famous and Kimberly Akimbo, and Leopoldstadt again setting a house record at the Longacre with receipts of $1,158,051.

Broadway box office held steady at $28,621,480 last week as a slate of new productions began or continued previews (Almost Famous and Kimberly Akimbo filled more than 90% of their seats), MJ and Leopoldstadt set house records and The Phantom of the Opera was once again standing room only as the long-running Andrew Lloyd Webber musical heads toward its Feb. 18 closing.

Rebecca Rubin Film and Media Reporter Paramount’s R-rated thriller “Smile” continues to beat box office expectations in North America and beyond. Over the weekend, the horror movie added $16.3 million at the international box office, boosting its overseas tally to $66.4 million. Globally, “Smile” has grossed $137.5 million, a killer result for a film with a $17 million production budget. It’s an even bigger win when taking into account that “Smile” was originally commissioned for the streaming service Paramount+ and wasn’t intended to play in theaters at all. But positive test screenings encouraged Paramount to give the film a full theatrical rollout. It’s the studio’s latest win following “Top Gun: Maverick,” “The Lost City,” “Scream” and “Sonic the Hedgehog 2.”

Refresh for latest…: Horror ruled at the global and international box office again this session with Universal/Blumhouse’s Halloween Ends bowing to $17.2M in 77 overseas markets for a $58.4M worldwide launch. Last week’s champ, Paramount’s Smile, put in another scary strong performance, dropping just 16% with $16.3M in 61 markets, to beam at a running offshore total of $66.4M and $137.6M global. The latter had crossed $100M worldwide on Tuesday.

“Halloween Ends” is only just beginning.The slasher film cut its way to first place at the box office on Friday, earning more than $20 million in theaters.The sequel to last year’s “Halloween Kills” is predicted to take in $43.4 million on its opening weekend, according to Variety.“Smile” was bumped from the top spot this week, moving down a notch to second, after spending two weeks at number one.The flick surpassed earnings of $100 million at the global box office in less than two weeks, as per Collider.The live-action/CGI musical comedy “Lyle, Lyle, Crocodile” swam down to third place, clawing in $2 million. The movie adaption of the popular children’s book series enjoyed a $11.5 million domestic debut on its opening weekend, according to Deadline.“The Woman King” held up her crown, remaining in fourth, with a $1 million-dollar take.

Halloween Ends” is still going to turn a sizable profit with an estimated $43 million opening weekend, but its day-and-date release on Peacock and weak reviews from critics and audiences alike are already having an impact. Prior to release, the final installment in David Gordon Green’s “Halloween” reboot trilogy was projected to open to $50 million, matching the $49.4 million opening of last year’s “Halloween Kills,” which was also a day-and-date release.

$49.4 million last year and finished with a $92 million domestic total, and pre-release projections for “Ends” have it matching that opening mark with a $50 million opening. By contrast, the first installment in this “Halloween” revival in 2018 opened to $76 million on the way to a $159 million domestic total and $255 million worldwide, buoyed before its release by strong reviews from critics praising Jamie Lee Curtis’ return to her debut role, Laurie Strode, that expanded interest beyond the series’ most devoted fans. “Kills,” on the other hand, got much poorer reviews, with critics slamming the sequel for sidelining Laurie in the hospital instead of having her take the murderous Michael Myers head-on like she did in the first film.

Paramount’s Parker Finn-directed horror pic Smile has laughed its way across the $100M mark globally. And it did so in under two weeks of release. Through Tuesday, the gross is $102.3M worldwide, made up of $55.5M domestic and $46.8M from the international box office. 

Rebecca Rubin Film and Media Reporter Laurie Strode is going out with a bang. “Halloween Ends,” the supposed finale to Universal’s long-running slasher series (are we ever going to be able to quit Michael Myers?) is targeting a healthy $50 million to $55 million in its opening weekend even with its hybrid release on Peacock. If those estimates hold, it’ll be the first movie since “Thor: Love and Thunder” in July to open to at least $50 million. “Halloween Ends” is the rare day-and-date release with a proper point of comparison since its predecessor also launched on streaming during the pandemic. “Halloween Kills” opened to $49 million last October while landing simultaneously on the NBCUniversal-owned Peacock — a bloody-good result given the COVID-era limitations in 2021. “Halloween Ends,” which is playing in 3,800 North American theaters, has the added benefit of monopolizing the entire Imax and premium large format footprint.

Paramount’s Smile is positively grinning ear-to-ear as the horror pic from director Parker Finn saw a wild 19% upswing in holdovers at the international box office in its second frame. The weekend gross was $17.5M in 61 markets for a $40M offshore cume and $89.9M global to date.

Universal/Working Title’s Ticket to Paradise, the latest big-screen collaboration for Julia Roberts and George Clooney, has led the duo to a new milestone. Five films in which the mega-stars worked together have now grossed a combined $1B at the global box office. 

“Smile” has become the latest original horror film, joining Universal/Blumhouse’s “The Black Phone” and 20th Century’s “Barbarian” to find low budget success thanks to strong word-of-mouth among horror fans. Against a production budget of $17 million, “Smile” now has a 10-day domestic total of $50 million, creating an intriguing match-up next weekend as the theatrically exclusive film goes up against a franchise horror film, Universal/Blumhouse’s “Halloween Ends,” which has a much higher profile but will also be released day-and-date on Peacock this Friday.

Rebecca Rubin Film and Media Reporter David O. Russell’s star-studded period drama “Amsterdam” collapsed in its box office debut, earning an anemic $6.5 million from 3,005 North American theaters. The movie, which cost $80 million to produce, couldn’t overcome bad reviews and minimal buzz and is shaping up to be one of the biggest misfires of the year. This weekend’s other newcomer “Lyle Lyle Crocodile” also fell short of expectations with $11.5 million from 4,350 cinemas in its opening weekend. However, Sony’s animated family film, an adaptation of the popular children’s book about an  anthropomorphic reptile (who sings!) voiced by Shawn Mendes, won’t be as painful for the studio given its $50 million price tag.

It was a varied offering at the international box office this weekend with newcomers from Hollywood and offshore markets, as well as notable holds, as we inch closer to full-on action later in October. 

“Smile,” which was projected for an opening in the high teens against its $17 million production budget, actually saw a slight 4% increase in grosses from Friday to Saturday, beating industry estimates which had predicted a slight decrease after the film earned audience scores of B- on CinemaScore and a 69% positive rating on Comscore/Screen Engine’s PostTrak. While those scores could signal a more frontloaded box office run, the word-of-mouth among hardcore horror fans still seems to be running pretty strong and giving “Smile” a chance to match the $23.6 million opening of Universal/Blumhouse’s “The Black Phone” from earlier this year if Sunday numbers also beat projections.

Brent Lang Executive Editor Paramount’s “Smile” debuted to a sizzling $22 million, easily topping the domestic box office. The horror film beat out the weekend’s other new wide release, Universal’s LGBTQ romantic comedy “Bros,” which landed in fourth with a paltry $4.8 million debut. “Smile” ranks as one of the better original horror debuts of the year, beating out 20th Century Studios’ “Barbarian” ($10 million) and Sony’s “The Invitation” ($7 million). As the box office enters October, the horror genre will continue to take center stage with Universal’s “Halloween Ends” releasing in two weeks and hoping to cash in on the excitement for thrills and chills. The box office result for “Smile” is a frighteningly good haul, seeing as it cost Paramount a measly $17 million to produce. The company used some clever marketing tactics this week by strategically placing paid actors, with huge, creepy smiles plastered on their faces, behind home plate during televised Major League Baseball games. Social media users quickly noticed the unsettling fans, who wore “Smile” t-shirts, when the cameras zoomed in on batters stepping up to the plate.

J. Kim Murphy “Smile” has something grin about this weekend. The creeper is projected to land a $19 million debut from 3,645 locations. It’s a fantastic start for the genre film, which carries a modest $17 million production budget. Compared to other original horror entries this year, Universal’s supernatural kidnap thriller “The Black Phone” kicked off with $23 million while 20th Century Studios’ “Barbarian” opened to $10 million. “Smile” landed a mildly positive “B-” grade through research firm Cinema Score, though such a figure is standard for a horror release. The film has drawn good buzz with solid reviews, scoring a 79% from top critics on review aggregation website Rotten Tomatoes. Variety‘s chief film critic Owen Gleiberman praised the film in his review, writing that it “sets up nearly everything — its highly effective creep factor, its well-executed if familiar shock tactics, its interlaced theme of trauma and suicide — before the opening credits.”