from.To understand why this is significant—and why comments are flooded with the phrase “King Kylie”—you have to go back to 2015, when she was dating rapper Tyga. At the time, he went by “King Gold Chains” on social media, and as an act of solidarity, Jenner to say “King Kylie.” This was one year into the existence of Kylie Cosmetics, when the Avengers were still exciting and Coachella was still kind of cool. And was dyeing her hair a lot.